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Marketo

Marketo is a cloud-based marketing automation platform that assists brands in tracking their customer's online actions. Read more

33,215 Followers on Owler
33,215 Followers on Owler
33,215 Followers on Owler
33,215 Followers on Owler

Marketo

Marketo is a cloud-based marketing automation platform that assists brands in tracking their customer's online actions. Read more

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CEO

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Founded:

2006

Status:

PrivateSubsidiary of Adobe Inc.

SIC Code:

7372 NAICS listing »

7374 NAICS listing »

Website:

Est. Annual Revenue
Est. Employees
Sector
Internet Software
Digital Marketing
,
Enterprise Software
Headquarters

MARKETO TOP COMPETITORS OR ALTERNATIVES

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The top 10 competitors in Marketo's competitive set are HubSpot, Pardot, Keap, Silverpop Systems, SharpSpring, ActiveCampaign, Leadpages, Act-On, Wishpond, BenchmarkONE. Together they have raised over 3.5B between their estimated 12.4K employees. Marketo's revenue is the ranked 2nd among it's top 10 competitors. The top 10 competitors average 118M. Marketo has 1,300 employees and is ranked 4th among it's top 10 competitors. The top 10 competitors average 548.

HubSpot is Marketo's #1 rival. HubSpot was founded in 2006 in Cambridge, Massachusetts. Like Marketo, HubSpot also operates in the Internet Software space. HubSpot generates $565.4M more revenue than Marketo.

Pardot is one of Marketo's top competitors. Pardot is headquartered in San Francisco, California, and was founded in 2007. Like Marketo, Pardot also works within the Internet Software sector. Pardot generates 50% the revenue of Marketo.

Keap is seen as one of Marketo's top competitors. Keap was founded in 2001, and its headquarters is in Chandler, Arizona. Like Marketo, Keap also works within the Digital Marketing sector. Keap has 650 fewer employees than Marketo.

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Growth Score - 1/1

Is 1,300 a good estimate for Marketo's Employee count?

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Trending News for Marketo and Marketo's Competitors

May 13, 2021

MarketScreener

Update: Act-On Software Growth '21 Virtual Conference Spotlights Customers' Growth Marketing Automation Strategies

(marketscreener.com) Portland, OR, May 13, 2021 -- Act-On Software, the leading growth marketing auto... See more »

May 14, 2021

FinanzNachrichten

SharpSpring, Inc.: SharpSpring Reports First Quarter 2021 Results

Path to Second Half Revenue Ramp Remains on Track Driven by Increased Sales and Marketing Programs In... See more »

May 13, 2021

The Business Journals

HubSpot launches podcast network geared towards startups

Cambridge-based sales and marketing software company HubSpot is expanding its services to podcasting,... See more »

Marketo Acquisitions

COMPANY ACQUIRED
ACQUISITION DATE
AMOUNT
DESCRIPTION
Bizible, Inc.

Apr 2018

Source »
undisclosed
Bizible is a B2B marketing attribution and revenue planning software that helps businesses to measure, manage and plan for revenue generation.
ToutApp, Inc.

Apr 2017

Source »
undisclosed
ToutApp is a sales acceleration platform that helps businesses to manage and optimize their sales practices.

-

Insightera Ltd.

Dec 2013

Source »
$20M
-

These are all the companies that Marketo has acquired. Marketo has acquired 3 companies and its latest acquisition was Bizible, Inc. in Apr 2018. Bizible is a B2B marketing attribution and revenue planning software that helps businesses to measure, manage and plan for revenue generation.

Marketo Funding History

Since Marketo was founded in 2006, it has participated in 7 rounds of funding. In total Marketo has raised $181.8M. Marketo's last funding round was on May 2013 for a total of $78.8M

ROUND

FUNDING DATE

AMOUNT

INVESTORS

IPO
May 2013
$78.8M

Series F
Nov 2011
$50M
Series E
Nov 2010
$25M
Series D
Apr 2010
$10M
Series C
Sep 2009
$10M

Total Funding: $181.8M

Since Marketo was founded in 2006, it has participated in 7 rounds of funding. In total Marketo has raised $181.8M. Marketo's last funding round was on May 2013 for a total of $78.8M

Marketo Investments

No recent investments found related to Marketo

These are all the companies that Marketo has invested in. Marketo has invested 3 companies and its latest investment was Bizible, Inc. in Apr 2018. Bizible is a B2B marketing attribution and revenue planning software that helps businesses to measure, manage and plan for revenue generation.

Marketo News

April 6, 2020Martech Series

RollWorks Becomes a LaunchPoint Accelerate Partner, Adding Additional Data and Machine Learning Capabilities for Account-Based Marketing

Certified Marketo Engage integration gives joint customers deeper ABM functionality to attract and cl... See more »
March 19, 2020Media and Entertainment Services Alliance

Adobe Integrates Adobe Experience Manager Assets With Marketo Engage (CMS Wire)

Adobe spent $4.75 billion acquiring Marketo in 2018 and recently made what officials call one of its ... See more »
February 14, 2020Martech Series

Top 5 Adobe Marketo Updates for Every CRM Specialist

It was on 20 September 2018 when Adobe announced that it is acquiring a B2B martech company - Marketo... See more »
January 24, 2020Media Update

Engagement Factory partners with Marketo

Engagement Factory, a leading global customer engagement agency, has agreed to a collaboration with A... See more »
January 20, 2020AlphaGamma

A conference for Adobe Experience Cloud, Magento, and Marketo users

| Register here Prices: starting from USD 1,895,- Location: Las Vegas, the United States Adobe Summit... See more »
January 6, 2020Media Update

A comparison of HubSpot and Marketo

There are lots of automation tools that will help you in your marketing and campaign needs, says writ... See more »
January 3, 2020Martech Series

Marketo Perfect Marketing Automation Software for Your Business

Setting up your online store is easy and it is also not difficult to add relevant images of the produ... See more »

Marketo Blogs

April 14, 2017Marketo Blog

How to Orchestrate a Solid ABM Team [Gifographic]

Author: Ellen GomesIf you were assembling an Oscar-worthy orchestra, how would you select your musici... See more »
April 13, 2017Marketo Blog

You're Invited to a Gathering of the Masters of the Marketing Universe

Author: Stacy MilmanIt's springtime, and hopefully, April showers have got you thinking about your bl... See more »
April 13, 2017Marketo Blog

Less, But Better: 4 Practical Ways to Create Enough Engaging Content

Author: Josh RitchieMaintaining high-quality production without a break is hard. And, if the quality ... See more »
April 12, 2017Marketo Blog

Public Service Announcement: Field Events Aren't Dead

Author: Stacey ThornberryIn this age of digital engagement, we're bombarded with messages from a mult... See more »
April 11, 2017Marketo Blog

How to Leverage Social Intent Data for Email Marketing

Author: Jingcong ZhaoIn the past six months at Socedo, we've shifted our email marketing strategy fro... See more »
April 7, 2017Marketo Blog

3 Ways to Make Personalized Marketing a Practice, Not a Goal

Author: Guy AtzmonTo create, build, and grow these necessary and meaningful relationships, brands are... See more »
April 6, 2017Marketo Blog

6 Easy Ways to Perfect Your Landing Pages

Author: Stacey ThornberryLanding pages may feel as second nature to a marketer as it is for Steph Cur... See more »

Marketo Press Releases

December 18, 2018PR NewsWire Sys-Con Media

Leadspace Joins LaunchPoint by Marketo® to Equip Customers with Enhanced Data Quality and AI Modeling

SAN FRANCISCO, Dec. 18, 2018 /PRNewswire-PRWeb/ -- Leadspace announced today that it has joined Launc... See more »
September 24, 2018O'Dwyer's PR News

Adobe Acquires Marketo

Software giant Adobe has acquired cloud-based B2B marketing platform Marketo for $4.75 billion.[[ Thi... See more »
July 24, 2018PRWeb

Walker Sands' Marketing Automation Manager, Brooke Bartos, Named to Marketo Fearless 50

Bartos has been recognized to a group of top marketing professionals in the world for her Marketo exp... See more »
July 17, 2018Industry Today

Sales Acceleration Technology Market 2018 Global Analysis By Key Players - Salesforce, Marketo, Microsoft, Oracle, Artesian Solutions, Attensity Group

WiseGuyReports.Com Publish a New Market Research Report On -" Sales Acceleration Technology Market 20... See more »
May 15, 2018PR Newswire

Leading Marketing Innovators from Marketo and Cisco to Keynote This Year's BRAND INNOVATION QUEST® in Chicago

CHICAGO, May 15, 2018 /PRNewswire/ -- The BRAND INNOVATION QUEST® conference announced its final spea... See more »
March 29, 2018StreetInsider

Academy and Grammy Award-winner Jamie Foxx to Keynote Marketing Nation® Summit

Marketo, Inc., the leading provider of engagement marketing software and solutions, today announced t... See more »
March 8, 2018PR Newswire

Calling the World's Boldest Marketers to Join the Marketo® Fearless 50

SAN MATEO, Calif., March 8, 2018 /PRNewswire/ -- Marketo, Inc., the leading provider of engagement ma... See more »

Marketo Videos

June 6, 2019Marketo Youtube Channel

"Join the Fearless 50 Class of 2019!" on YOUTUBE

See more »
June 5, 2019Marketo Youtube Channel

"Marketing Nation Success Series - Telus Health" on YOUTUBE

See more »
April 30, 2019Marketo Youtube Channel

"Marketo's Definitive Guide to Marketing Metrics and Analytics" on YOUTUBE

See more »
February 22, 2019Marketo Youtube Channel

"Marketing Nation Success Series - Spigit" on YOUTUBE

See more »
February 20, 2019Marketo Youtube Channel

"Top Demand Generation Trends to Unleash Your Marketing in 2019" on YOUTUBE

See more »
February 6, 2019Marketo Youtube Channel

"3 ABM Strategies That Kick start your ABM using AI" on YOUTUBE

See more »
January 23, 2019Marketo Youtube Channel

"Email Deliverability 101: 4 Tips to Inbox Success" on YOUTUBE

See more »

Social Media

Marketo Headquarters

901 Mariners Island Boulevard Suite 500

San Mateo, California94404

1-650-581-8001

Driving Directions »

Trending Companies

Marketo Summary

ABOUT

Overview

Marketo is a cloud-based marketing automation platform that assists brands in tracking their customer's online actions. Marketo was founded in 2006. Marketo's headquarters is located in San Mateo, California, USA 94404. It has raised 181.8M in 7 round...

Website

marketo.com

Frequently Asked Questions about Marketo

  1. When was Marketo founded?

    Marketo was founded in 2006

  2. How much revenue does Marketo generate?

    Marketo generates $400M in revenue

  3. How much funding does Marketo have?

    Marketo has historically raised $181.8M in funding

  4. Where is Marketo's headquarters?

    Marketo's headquarters is in San Mateo California, USA

  1. How many employees does Marketo have?

    Marketo has 1,300 employees

  2. What sector does Marketo operate in?

    Marketo is in Internet Software, Digital Marketing, Enterprise Software

  3. Who are Marketo's competitors?

    Marketo's top competitors are HubSpot, Pardot, Keap
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