Pardot is a marketing automation software platform that provides marketers the ability to create, deploy, and manage online marketing campaigns. Read more

9,177 Followers on Owler
9,177 Followers on Owler
9,177 Followers on Owler
9,177 Followers on Owler


Pardot is a marketing automation software platform that provides marketers the ability to create, deploy, and manage online marketing campaigns. Read more

Michael Kostow's photo - General Manager of Pardot

General Manager

Michael Kostow

CEO Approval Rating





PrivateSubsidiary of Salesforce









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Marketo is one of Pardot's top rivals. Marketo was founded in San Mateo, California} in 2006. Like Pardot, Marketo also competes in the Internet Software space. Compared to Pardot, Marketo generates $200M more revenue.

HubSpot is Pardot's #2 competitor. HubSpot was founded in 2006, and is headquartered in Cambridge, Massachusetts. Like Pardot, HubSpot also operates in the Internet Software space. HubSpot generates $765.4M more revenue vs. Pardot.

CallidusCloud is a top competitor of Pardot. CallidusCloud's headquarters is in Dublin, California, and was founded in 1996. Like Pardot, CallidusCloud also works within the Digital Marketing sector. CallidusCloud generates 126% of Pardot's revenue.


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Pardot Acquisitions

No recent acquisitions found related to Pardot

Pardot Funding History

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Pardot Investments

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Pardot News

May 20, 2019Marketing Land

Salesforce's Pardot went down for 15 hours, exposing data in the cloud

The outage affected Pardot users and certain Marketing Cloud customers, bringing down marketing and s... See more »
March 15, 2019Demand Gen Report

6sense Unveils New Salesforce Pardot Integration, Offers Deeper Visibility Into ABM Programs

Written by: Brian Anderson6sense, an ABM orchestration platform, announced a new integration with Sal... See more »
August 1, 2017Business News Daily

Best Flexible Marketing Automation Software

This app will help you customize your marketing automation to meet your specific needs. We tested man... See more »
July 20, 2017destinationCRM

TechTarget Announces New Marketing Integrations

TechTarget adds Oracle Eloqua, Salesforce Pardot, Hubspot, and Integrate to its marketing automation ... See more »
March 23, 2017MarTech Advisor

Interview with Nate Skinner, Vice President Product Marketing at Salesforce Pardot

In this interview, Nate Skinner, Vice President Product Marketing at Salesforce Pardot talks marketin... See more »
August 2, 2016Predictive Analytics Today

Pardot Marketing Automation

Pardot Marketing AutomationPardot B2B Marketing Automation for Marketers provides a one central canva... See more »

Pardot Blogs

January 22, 2021Pardot Blog

How to Scale Your Consent and Privacy Management Process

Last fall, I shared some tips and strategies to help marketers building a consent and compliance proc... See more »
January 15, 2021Pardot Blog

Checklist: Is ABM Right for You?

In the history of B2B marketing, account-based marketing (ABM) programs are still fairly new. Accordi... See more »
January 6, 2021Pardot Blog

How to Take Your Marketing To the Next Level with Pardot's Latest Advancements

Salesforce's physical offices may have been closed in 2020, but Pardot's product team didn't stop wor... See more »
December 21, 2020Pardot Blog

Dreaming of ParDreamin' 2020

If you follow @Pardot on Twitter and happened to check your timeline between Dec. 8 and Dec. 11, you ... See more »
December 14, 2020Pardot Blog

How Pardot Helps Marketers Comply with Today's Privacy Regulations

Today, technology is integrated into nearly every part of our lives. From the tiny personal fitness t... See more »
December 7, 2020Pardot Blog

Protecting Your Email Stats from Bot Activity with Metrics Guard for Email

Internet security is always evolving. As attack methods change, so do defense mechanisms. A few years... See more »
December 3, 2020Pardot Blog

How to Turn Your Virtual Sales Team into Superstars with Marketing Insights & AI

Unprecedented times. The new normal. We all have our own least favorite catch phrases to describe wha... See more »

Pardot Press Releases

May 14, 2016Blackbird Names the Best Marketing Automation Tools Based on Client Reviews

SOURCE: May 14, 2016 03:00 ET SANTA FE, NM-(Marketwired - May 14, 2016) - The leadin... See more »
April 5, 2016PRcom

EBQ Becomes a Select Partner for Pardot, the Salesforce Marketing Automation Solution

EBQ is named a Pardot Select Partner, enabling them to provide training on the marketing automation p... See more »
March 27, 2016BriefingWire

An Overview

In order to develop the b2b solutions, Pardot happens to be the best solution one can ever think of s... See more »
September 1, 2015BUSINESS WIRE

Marketing Automation Benchmarking Report 2015

DUBLIN--(BUSINESS WIRE)--Research and Markets ( See more »
August 30, 2015EMAIL WIRE

The School of Marketing Automation Releases Executive Overview Series

(EMAILWIRE.COM, August 30, 2015 ) Traverse City, MI -- Mr. Donart Nummer today announced the release ... See more »
December 27, 2014MARKETWIRED

Top Lead Capture Software Providers Ratings Named by for December 2014

NAPLES, FL--(Marketwired - December 27, 2014) - The independent authority on search marketing vendors... See more »
December 23, 2014MARKETWIRED

Top Marketing Automation Software Rankings Announced by for December 2014

NAPLES, FL--(Marketwired - December 23, 2014) - has named the 10 best marketing automatio... See more »

Pardot Videos

Social Media

Pardot Headquarters

The Landmark at One Market Suite 300

San Francisco, California94105


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Pardot Summary



Pardot is a marketing automation software platform that allows marketers to create, deploy, and manage online marketing campaigns. In partnership with Salesforce, Pardot empowers every rep to act in the moment of engagement as they strive for greater ...


Pardot's General Manager, Michael Kostow, currently has an approval rating of 74%. Pardot's primary competitors are Marketo, HubSpot & CallidusCloud.


Frequently Asked Questions about Pardot

  1. When was Pardot founded?

    Pardot was founded in 2007
  2. Who is Pardot's CEO?

    Pardot's CEO is Michael Kostow
  3. How much revenue does Pardot generate?

    Pardot generates $200M in revenue
  4. How much funding does Pardot have?

    Pardot has historically raised $0 in funding
  1. Where is Pardot's headquarters?

    Pardot's headquarters is in San Francisco California, USA
  2. How many employees does Pardot have?

    Pardot has 1,000 employees
  3. What sector does Pardot operate in?

    Pardot is in Internet Software, Digital Marketing, Enterprise Software
  4. Who are Pardot's competitors?

    Pardot's top competitors are Marketo, HubSpot, CallidusCloud