246 Followers on Owler


Sidecar develops a SaaS-based platform that provides performance marketing campaigns for the e-commerce sector. Read more

Andre Golsorkhi's photo - Founder & CEO of Sidecar

Founder & CEO

Andre Golsorkhi

CEO Approval Rating





PrivateIndependent Company









Missing a competitor? Contribute!

AdRoll is the biggest rival of Sidecar. AdRoll is headquartered in San Francisco, California, and was founded in 2007. Like Sidecar, AdRoll also operates in the E-commerce space. AdRoll generates 1,282% the revenue of Sidecar.

Marin Software is Sidecar's #2 competitor. Marin Software is a Public company that was founded in San Francisco, California in 2006. Marin Software is in the Enterprise Software field. Marin Software has 38 fewer employees vs. Sidecar.

Adlucent has been one of Sidecar's top competitors. Adlucent's headquarters is in Austin, Texas, and was founded in 2001. Adlucent is in the Advertising & Marketing industry. Adlucent generates 43% of Sidecar's revenue.


Help the Owler community know more

Growth Score - 1/1

Is 200 a good estimate for Sidecar's Employee count?

Sidecar Acquisitions

No recent acquisitions found related to Sidecar

Sidecar Funding History

Since Sidecar was founded in 2010, it has participated in 10 rounds of funding. In total Sidecar has raised $35.8M. Sidecar's last funding round was on Apr 2020 for a total of $2.0M





Debt - PPP (CARES Act)
Apr 2020
$2M - $5M

U.S. Small Business Administration.

Jul 2019
May 2017
Series C
Apr 2017
Series B
Nov 2015

Since Sidecar was founded in 2010, it has participated in 10 rounds of funding. In total Sidecar has raised $35.8M. Sidecar's last funding round was on Apr 2020 for a total of $2.0M

Sidecar Investments

No recent investments found related to Sidecar

Sidecar News

September 25, 2019Search Engine Land

Sidecar launches Amazon Advertising campaign management solution

It supports campaign management for sponsored products, sponsored brands and product display ads.Plea... See more »
March 28, 2019Martech Series

More Retailers Seize Their Search Marketing Opportunity With Sidecar's Technology Updates

Sidecar Is Now Using New Applications of Natural Language Processing to Continue to Improve the Perfo... See more »
May 11, 2017FinSMEs

Sidecar Closes $11M in Series C Financing

Sidecar, a Philadelphia, PA-based provider of a...... See more »
May 11, 2017FashInvest

Sidecar raises $11 million to expand AI-powered retail solution

It's no secret that the brick and mortar retail space is struggling. And the fact that the National R... See more »
May 10, 2017PE Hub Network

Harbert Growth, Ascent Venture, Osage Venture lead $11 mln funding in Sidecar

Harbert Growth Partners joined Ascent Venture Partners and Osage Venture Partners in an $11 million S... See more »
April 25, 2017www.sec.gov

Sidecar raises funding

Sidecar raises funding... See more »
November 23, 2015FINSMEs

Sidecar Completes $8M Series B Financing Round

Sidecar, a Philadelphia, PA-based e-commerce...... See more »

Sidecar Blogs

January 19, 2021Sidecar Blog

12 Statistics Every E-commerce CMO and CEO Should Know About Their Role in 2021

Learn how other e-commerce CMOs and CEOs are empowering their organizations to be leaders into the fu... See more »
January 12, 2021Sidecar Blog

These 7 Trends Will Define High-Performing E-Commerce Marketing Teams

Technology is not the only factor redefining e-commerce marketing. People are. The people that make u... See more »
January 11, 2021Sidecar Blog

Walmart's Interest in TikTok Sparks Urgency to Engage Gen Z Shoppers. Here's How to Start.

Winning over Gen Z is crucial to many retailers' plans, and the relationship between Walmart and TikT... See more »
January 5, 2021Sidecar Blog

How Data-Driven Is Your E-Commerce Marketing Team? There's Room for Growth!

Data can make or break an e-commerce marketing campaign. Given its importance, you may be surprised t... See more »
December 15, 2020Sidecar Blog

Retail Uncharted Season One Recap: The Top Moments & Lessons You May Have Missed

The inaugural season of the Retail Uncharted podcast is coming to a close. This year we dove into a w... See more »
November 24, 2020Sidecar Interactive, Inc. Blog

More Than a Trend, Omnichannel Retail Is the New Imperative for Retailers

Omnichannel retail has expanded rapidly amid the COVID-19 pandemic. Due to shipping constraints and l... See more »
November 10, 2020Sidecar Interactive, Inc. Blog

iProspect CEO Discusses 2021 Digital Marketing Priorities & the Agency’s Winning Partnership with Sidecar

Retail is fundamentally changing, says Jeremy Cornfeldt. To stand out from the competition, he says, ... See more »

Sidecar Press Releases

March 28, 2018StreetInsider

Retailers Grow Their Google Shopping Ad Spend by 34%

PHILADELPHIA, March 28, 2018 /PRNewswire/ -- An influx of retailers—including Amazon, the world's lar... See more »
September 27, 2016PR Newswire

Sidecar Launches Its Facebook Dynamic Ads Solution for General Availability

PHILADELPHIA, Sept. 27, 2016 /PRNewswire/ -- Sidecar today announced the general availability of its ... See more »
September 14, 2016PR Newswire

Sidecar Reimagines Bid Management in Google Shopping

PHILADELPHIA, Sept. 14, 2016 /PRNewswire/ -- Sidecar today launched its latest machine learning capab... See more »
July 20, 2016PR Newswire

Google PLAs Deliver Nearly Double the Revenue to Retailers in Q2 YoY, Finds Sidecar

PHILADELPHIA, July 21, 2016 /PRNewswire/ -- Retailers racked up nearly double the revenue from Google... See more »
April 13, 2016PR Newswire

Retail Sales From Google Shopping Grew by 52% YoY in the First Quarter

PHILADELPHIA, April 13, 2016 /PRNewswire/ -- Retail sales typically slow down after the holiday seaso... See more »
February 9, 2016PR Newswire

Mobile Traffic and Google Shopping Product Listing Ads Drove Holiday E-commerce Sales

PHILADELPHIA, Feb. 9, 2016 /PRNewswire/ -- Holiday 2015 marked a tipping point in mobile commerce con... See more »
November 20, 2015PR NEWSWIRE

Sidecar Raises $8 Million to Support Its Rapid Growth and Meet Demand for Its E-commerce Product Advertising Technology

PHILADELPHIA, Nov. 20, 2015 /PRNewswire/ -- Sidecar, an e-commerce marketing technology that programm... See more »

Social Media

Sidecar Headquarters

1 South Broad Street 20th Floor

Philadelphia, Pennsylvania19107


Driving Directions »

Trending Companies

Sidecar Summary



Sidecar develops a SaaS-based platform that provides performance marketing campaigns for the e-commerce sector. Sidecar was founded in 2010. Sidecar's headquarters is located in Philadelphia, Pennsylvania, USA 19107. It has raised 35.8M in 10 rounds. ...


Sidecar's Founder & CEO, Andre Golsorkhi, currently has an approval rating of 85%. Sidecar's primary competitors are AdRoll, Marin Software & Adlucent.

Frequently Asked Questions about Sidecar

  1. When was Sidecar founded?

    Sidecar was founded in 2010
  2. Who is Sidecar's CEO?

    Sidecar's CEO is Andre Golsorkhi
  3. How much revenue does Sidecar generate?

    Sidecar generates $27.3M in revenue
  4. How much funding does Sidecar have?

    Sidecar has historically raised $35.8M in funding
  1. Where is Sidecar's headquarters?

    Sidecar's headquarters is in Philadelphia Pennsylvania, USA
  2. How many employees does Sidecar have?

    Sidecar has 200 employees
  3. What sector does Sidecar operate in?

    Sidecar is in Internet Software, E-commerce, SaaS
  4. Who are Sidecar's competitors?

    Sidecar's top competitors are AdRoll, Marin Software, Adlucent