Adlucent is an online platform that allows internet retailers to launch and manage product-based online campaigns. Read more

151 Followers on Owler
151 Followers on Owler
151 Followers on Owler
151 Followers on Owler


Adlucent is an online platform that allows internet retailers to launch and manage product-based online campaigns. Read more

Ashwani Dhar's photo - CEO of Adlucent


Ashwani Dhar

CEO Approval Rating





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Missing a competitor? Contribute!

ROI Revolution has been one of Adlucent's top competitors. ROI Revolution's headquarters is in Raleigh, North Carolina, and was founded in 2002. ROI Revolution is in the Internet Software industry. ROI Revolution generates 19% of Adlucent's revenue.

iProspect is one of Adlucent's top rivals. iProspect is a Private company that was founded in Boston, Massachusetts in 1996. Like Adlucent, iProspect also operates in the Advertising & Marketing field. iProspect has 4,530 more employees vs. Adlucent.

4-Tell is perceived as one of Adlucent's biggest rivals. 4-Tell was founded in 2007, and is headquartered in Portland, Oregon. 4-Tell operates in the Internet Software industry. 4-Tell generates $4.2M less revenue vs. Adlucent.


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Growth Score - 1/1

Is 70 a good estimate for Adlucent's Employee count?

Adlucent Acquisitions

No recent acquisitions found related to Adlucent

Adlucent Funding History

No recent funding data found related to Adlucent

Adlucent Investments

No recent investments found related to Adlucent

Adlucent News

April 16, 2019Texas TechPulse

Adlucent Signs Up For Startup Diversity and Inclusion Effort

Austin-based digital advertising and analytics company Adlucent has signed up for Austin's Startup Di... See more »
April 1, 2019Martech Series

Adlucent Names Ashwani Dhar as New Chief Executive Officer

Michael Griffin promoted from Adlucent CEO to SVP of Acquisitions and Data Strategy at Advantage Solu... See more »
March 27, 2019Texas TechPulse

Adlucent Names New CEO

Austin-based Adlucent, a digital advertising and analytics agency, said on Tuesday that it has named ... See more »

Adlucent Blogs

July 11, 2018Adlucent Blog

The Top Three Amazon Challenges, And How To Solve Them

Amazon has seen pretty impressive growth over the last several years, and much of it has been driven ... See more »
June 29, 2018Adlucent Blog

Two Paid Social Advertising Tests Worth Trying

While it costs retailers far less to retain an existing customer versus growing their new customer ba... See more »
June 26, 2018Adlucent Blog

Google Shopping Actions: What It Means For Your Brand

If you’re an avid Adlucent blog reader (who are we kidding, we know you all are) you may have read ou... See more »
June 21, 2018Adlucent Blog

Google, Facebook or Amazon…Where Should I Advertise?

You’ve probably seen Amazon’s rapid growth in the advertising space, directly challenging the duopoly... See more »
June 13, 2018Adlucent Blog

“Hey Google, Get Consumers to Buy My Products!”

Chances are that by now you’ve likely heard the arguments surrounding the “Yanny” vs. “Laurel” voice ... See more »
May 9, 2018Adlucent Blog

Data Wars: Information’s Role in the New Era of Advertising

Data privacy is in the spotlight once again. Thanks in part to the media coverage surrounding Faceboo... See more »
April 30, 2018Adlucent Blog

Alexa, Are You My Mommy?

If you’re like us, you probably ask yourself “what will Amazon come up with next?” Last week, the inn... See more »

Adlucent Press Releases

July 21, 2016PRWeb

Adlucent Named Second Best Small Agency for Culture by Advertising Age

Austin-based company recognized for creating strong culture and positive work environment(PRWeb July ... See more »
May 9, 2016PRWeb

New Data Unveils Increasing Consumer Demand for Personalized Advertising

National survey from Adlucent uncovers how brands can better reach customers(PRWeb May 10, 2016)Read ... See more »
September 3, 2014MARKETWIRED

BuyerPath(TM) Launches Best in Class Feed Management Solution for Advertisers

BuyerPath(TM) for Feed Management Gives Marketers Access to Automated Feed Transformation and Optimiz... See more »

Adlucent One of First PLA Technology Providers to Offer Support for Google Shopping Campaigns

Adlucent's BuyerPath(TM) Platform Now Offers Integrated Support for Google Shopping Campaigns... See more »
March 27, 2014MARKETWIRED

Adlucent Announces Support for CPA to CPC Bid Strategy Migration

Adlucents' BuyerPath(TM) Technology and Services to Help Retailers Migrate from CPA% to CPC Bidding S... See more »

Adlucent Videos

November 6, 2014Adlucent Vimeo Channel

"Optimizing Google Shopping for the Holidays" on VIMEO

The holiday season brings retailers a new set of challenges every year. 2014 marks the first year und... See more »
August 28, 2014Adlucent Vimeo Channel

"Ways to Uncover and Eliminate Wasted Ad Spend" on VIMEO

Cast: Adlucent... See more »
April 2, 2014Adlucent Vimeo Channel

"2014 Client Summit - Google" on VIMEO

Cast: AdlucentTags: Adlucent... See more »

Social Media

Adlucent Headquarters

2130 S Congress Avenue

Austin, Texas78704


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Adlucent Summary



Adlucent is an online platform that allows internet retailers to launch and manage product-based online campaigns. Adlucent was founded in 2001. Adlucent's headquarters is located in Austin, Texas, USA 78704. Adlucent's CEO, Ashwani Dhar, currently h...


Adlucent's CEO, Ashwani Dhar, currently has an approval rating of 84%. Adlucent's primary competitors are ROI Revolution, iProspect & 4-Tell.


Frequently Asked Questions about Adlucent

  1. When was Adlucent founded?

    Adlucent was founded in 2001
  2. Who is Adlucent's CEO?

    Adlucent's CEO is Ashwani Dhar
  3. How much revenue does Adlucent generate?

    Adlucent generates $12M in revenue
  4. How much funding does Adlucent have?

    Adlucent has historically raised $0 in funding
  1. Where is Adlucent's headquarters?

    Adlucent's headquarters is in Austin Texas, USA
  2. How many employees does Adlucent have?

    Adlucent has 70 employees
  3. What sector does Adlucent operate in?

    Adlucent is in Advertising & Marketing
  4. Who are Adlucent's competitors?

    Adlucent's top competitors are ROI Revolution, iProspect, 4-Tell