AdRoll | adroll.com
AdRoll is a performance marketing platform that allows retailers and e-commerce companies to prospect and retarget strategies for retaining customers.
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AdRoll was founded in 2007 and its headquarters is located in San Francisco, California, USA. AdRoll has $8.6M in revenue and 536 employees. AdRoll's top competitors are Demandbase, Sojern and Radius.
|COMPANY||LEADERSHIP||CEO SCORE||TOTAL FUNDING||LIKELY OUTCOME|
Founder & CEO
President & CEO
Co-Founder & CEO
Thomas P. O'Regan
Morten Pedersen Tonnesen
Co-Founder & CEO
Co-Founder & CEO
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|COMPANY ACQUIRED||ACQUISITION DATE||AMOUNT||DESCRIPTION|
AdRoll's latest acquisition was userfox in Jan 2014.
Since AdRoll was founded in 2007, it has participated in 3 rounds of funding. In total AdRoll has raised $89.0M. AdRoll's last funding round was on Apr 2014 for a total of $70.0M
|Series C||Apr 2014||$70M||Foundation CapitalInstitutional Venture PartnersNorthgate CapitalPerformance Equity ManagementGlenmede Investment MgmtMerus CapitalAccel Partners|
|Series B||Jul 2012||$15M||Foundation CapitalMerus CapitalAccel Partners|
|Series A||Sep 2008||$4M||Merus CapitalAccel Partners|
|AdRoll Blog Is your marketing team a one-night-stand?Picture this... You're sitting at your desk, just churning away on some work that's been piling up over the last few weeks. You open your email. You see an email from a stranger. What is this? You click on the email. It reads: Hi Ben, We recently released the most comprehensive analytics report on the market. In case you haven't had the chance to read this report yet, I am happy to provide you with complimentary access to it here. If you are exploring opportunities to deliver differentiated digital experiences to your customers, let me know! Happy to chat and see how I can help out. Andy Wow, what a helpful human. You click on the link. You fill out a form. You get the report and read some of the insights. This report is pretty useful, you think. A few days later you see an ad for another helpful guide. You click the link. You read the guide. Then you receive another email from Andy. He tells you he likes something you wrote. You reply: Thanks for the kind words Andy. Glad it resonated with you. Andy replies: Of course! Hey, do you think you have 15 minutes to [...]The post Is your marketing team a one-night-stand? appeared first on AdRoll Blog.AdRoll Blog|
|AdRoll Blog How do I know if ABM is right for me?While it's true that 80% of marketers said that ABM outperforms other marketing initiatives, that doesn't mean it's a one-size-fits-all solution. There are so many use cases for ABM that it's nearly impossible to cover them all, but here are a few tests that will help you determine whether ABM is right for you. ABM depends on the number of stakeholders The biggest difference between ABM and direct response is the number of stakeholders that are targeted. With a traditional campaign, your ads might be going out to 50,000, 100,000, or even millions of people. Which isn't a bad strategy if your deal size is, say, $50. But if your deal size is between $10,000 to $100,000, it doesn't make sense to randomly target a huge number of people. That's because closing large deals requires getting multiple stakeholders at the same organization to sign off. On average, B2B sales now require 5.4 people to formally sign off on each purchase. That means if you're just using traditional digital advertising, you might be getting your ads in front of hundreds of people, but it's likely that they'll be at different companies. That means that you won't reach that threshold of [...]The post How do I know if ABM is right for me? appeared first on AdRoll Blog.AdRoll Blog|
|AdRoll Blog The powerful hidden uses of ABM (that no one is using)We've written about why account-based marketing (ABM) is the best marketing strategy for B2B companies. It's hard to argue with stats like the following from SiriusDecisions: Organizations with an ABM strategy in place experienced 200% pipeline growth Organizations using ABM also saw a 20% increase in deal size What most marketers don't realize is that ABM has the potential to impact every stage of your business, not just customer acquisition. In this blog post we'll show you how to stretch ABM beyond the typical sales funnel and hit those big performance numbers you're after. The most common benefit of ABM First, let's take care of the obvious. The most commonly used benefit of ABM is customer acquisition. ABM is great at closing B2B deals because it takes a highly targeted, highly personalized approach. According to CEB, B2B sales now require 5.4 people to formally sign off on each purchase in a B2B sales cycle. If you're using a traditional lead-gen approach, you might be working 1 or 2 leads within a company, but it will be an uphill battle to get all 5.4 people to get on board and close that deal. This is where account-based marketing works best. [...]The post The powerful hidden uses of ABM (that no one is using) appeared first on AdRoll Blog.AdRoll Blog|
|AdRoll: Toby Gabriner Named CEO of AdRollPACEDm.comAdRoll is a widely-adopted performance marketing platform, and has named a new CEO. The current CEO, who is also the co-founder of the company, Aaron Bell, is moving into the role of Chief Product Officer where he will oversee engineering, products, UX, data science, and supply. The new CEO is moving into the position from his previous role as President of the company. Tony Gabriner has been a successful CEO of four other companies, and served in executive leadership roles in five others. Aaron Bell commented on the change saying, "AdRoll was founded around building the best technology to helpBrought to you by Pace LattinPerformance Marketing Insider|
|AdRoll: TripleLift and AdRoll Partner to Help Brands Drive Successful Performance Through Native AdsThis Partnership Brings TripleLift's Premium Native Inventory and More Than 35,000 Premium Results-Oriented AdRoll Customers Together TripleLift, the industry's largest ...The post TripleLift and AdRoll Partner to Help Brands Drive Successful Performance Through Native Ads appeared first on MarTechSeries.Martech Series|
|AdRoll: AdRoll Australia leadership culled in shock global move AdNews understands that just seven more junior sales development employees remain at the company's offices in The Rocks and that the news has come "suddenly".AdNews|
|AdRoll Blog So what do Australian marketers really think about attribution?AdRoll published its first-ever global report, the State of Marketing Attribution, in October, but what does this mean for Australian marketers? Of the 900+ marketers we spoke to, over 200 were Australian. They had some pretty clear thoughts on how attribution was playing out. We're still stuck on the click When we conducted the survey for our Marketers and Attribution paper with AdNews in April 2016, only 66% of Australian marketers said they were measuring attribution. Now, 90% of Australian marketers report they are doing some form of attribution. That's a huge increase. Unfortunately, eighteen months hasn't moved the needle on the type of attribution models Aussie marketers are choosing. The most popular attribution models remain first-click (44%) and last-click (28%), despite the fact that 100% of Australian marketers believe custom attribution is 'very' or 'somewhat' effective. Data, data, data everywhere It's clear Australian marketers are struggling with two attribution challenges in particular: the complexity of data (32%) and defining their customer journey (30%). The majority of marketers have their data stored in different silos (e.g., CRM, agency, programmatic tools and third-party reporting) and the unpredictable and complex customer journey increases the problem. Customers move between online and offline on [...]The post So what do Australian marketers really think about attribution? appeared first on AdRoll Blog.AdRoll Blog|
|AdRoll: Advertiser Campaign Management Software market top key players in 2017 just published By Marin Software, Kenshoo, Sizmek, 4C, DoubleClick Digital Marketing, AdRoll, MediaMath TerminalOne, dataxu, Choozle, IgnitionOne, CriteoIn a domain that is quickly digitizing, consumers never again latently cooperate with brands and companions. Web use has encouraged new and novel methods for interfacing with brands and communicating with kindred purchasers on the web, and consequently, the onus is on them to upgrade their online presence and connect with the digital consumer. The ...Continue reading "Advertiser Campaign Management Software market top key players in 2017 just published By Marin Software, Kenshoo, Sizmek, 4C, DoubleClick Digital Marketing, AdRoll, MediaMath TerminalOne, dataxu, Choozle, IgnitionOne, Criteo"Military Technologies News|
|AdRoll Blog 20 Minutes to improve your B2B marketingWith a sold-out crowd during his talk at Inbound 2017, Peter Clark, Director of B2B Product, dropped some serious knowledge. His presentation, "Outbound at Inbound" speaks for itself on the benefits of taking both an outbound and inbound approach to improve your B2B marketing. Here is the 20 minute talk along with 10 takeaways to help you, our fellow B2B marketers, improve your marketing. Topics covered include: new metrics for marketers, how to find your ideal target personas, bringing marketing closer to sales, the gulf of intent, personalized SDR campaigns, and much more. Feel free to play the video as you read more detailed explanations below: 10 Key Takeaways (along with timecodes) 1) Most tools are built for e-commerce. (3:20) Peter explains that one reason B2B marketers struggle is because most online tools are tailored to the e-commerce space where everything is done on your website. Your customer visits your website, they learn about the products they like, and they purchase them then and there. 2) It takes 4.5 people to buy a piece of software. (4:20) B2B sales involve a lot more than just a website, they require people. On average it takes 4.5 people to [...]The post 20 Minutes to improve your B2B marketing appeared first on AdRoll Blog.AdRoll Blog|
|AdRoll Blog 20 Minutes to become a better B2B marketerWith a sold-out crowd during his talk at Inbound 2017, Peter Clark, Director of B2B Product, dropped some serious knowledge. His presentation, "Outbound at Inbound" speaks for itself on the benefits of taking both an outbound and inbound approach to B2B marketing. Here is the 20 minute talk along with 10 takeaways to help you, our fellow B2B marketers, improve your marketing. Topics covered include: new metrics for marketers, how to find your ideal target personas, bringing marketing closer to sales, the gulf of intent, personalized SDR campaigns, and much more. Feel free to play the video as you read more detailed explanations below: 10 Key Takeaways (along with timecodes) 1) Most tools are built for e-commerce. (3:20) Peter explains that one reason B2B marketers struggle is because most online tools are tailored to the e-commerce space where everything is done on your website. Your customer visits your website, they learn about the products they like, and they purchase them then and there. 2) It takes 4.5 people to buy a piece of software. (4:20) B2B sales involve a lot more than just a website, they require people. On average it takes 4.5 people to sign off [...]The post 20 Minutes to become a better B2B marketer appeared first on AdRoll Blog.AdRoll Blog|
Screengrabs of how the AdRoll site has evloved. (Click to expand)
Owler has collected 18 screenshots of AdRoll's website since Apr 2012. The latest AdRoll website design screenshot was captured in Sep 2017.
AdRoll is an online marketing platform that offers cross-platform and display advertising products for business. Businesses can use their own website data or consumer behavior to create personalized ad campaigns. Headquartered in San Francisco, California where it was founded in 2007, the team of founders includes CEO Aaron Bell, President and CMO Adam Berke, COO and CFO Peter Krivkovich, and CTO Valentino Volonghi. The company was originally launched as a social advertising network, which aims to help niche publishers attract advertisers, but, when it shifted into retargeting space in 2009 with the introduction of the "roundtrip" product, the company started to gain traction. It has changed its mission to help every marketer collect, analyze, and act on their customer data to deliver high performance marketing campaigns. AdRoll also has offices in New York, Sydney, Dublin, London and Tokyo and has over 500 employees. In June 2014, the company announced that it will add 100 new jobs with the expansion of its Dublin office. Currently, it serves more than 25,000 advertisers in about 100 countries. On March 1, 2006, it raised an undisclosed Seed funding from Jared Kopf. It raised $4 million Series A funding from Max Levchin, James Joaquin, Pilot Group, Peter Thiel, Bill Trenchard, Jonah Goodhart, Merus Capital, Accel Partners, and FLOODGATE on September 16, 2008. A $15 million Series B funding was raised on July 11, 2012 from Accel Partners, Merus Capital and Foundation Capital. On April 18, 2014, it raised $70 million Series C funding from Institutional Venture Partners, Foundation Capital, Northgate Capital, Performance Equity Management, Merus Capital, Peter Thiel, and Enspire Capital. AdRoll has acquired Bitdeli Inc., a big data analytics platform, in May 2013 and userfox, a SaaS user retention company, in January 2014. It launched a beta phase mobile offering in February 2014, which allows advertisers to retarget consumers across different devices. It has partnered with more than 60 advertising exchanges and networks including Google DoubleClick (AdX), Facebook Exchange (FBX), Facebook Website Custom Audiences (WCA), Yahoo, MSN, Twitter, and AppNexus to offer its clients access to 98% of the web. AdRoll's top competitors include Bizo, which provides business audience marketing products and services to marketers using online data to target business professionals; Criteo, a performance- based online display advertising firm that enables users to engage and convert their customers online; and ReTargeter, an online digital marketing agency that offers targeted and retargeted solutions for brands. Aaron Bell, the CEO of AdRoll, has a 91% approval rating on Owler.
Visit the AdRoll website to learn more.