AdRoll

AdRoll is a performance marketing platform that allows retailers and e-commerce companies to prospect and retarget strategies for retaining customers. Read more

9,412 Followers on Owler
9,412 Followers on Owler
9,412 Followers on Owler
9,412 Followers on Owler

AdRoll

AdRoll is a performance marketing platform that allows retailers and e-commerce companies to prospect and retarget strategies for retaining customers. Read more

Toby Gabriner's photo - CEO of AdRoll

CEO

Toby Gabriner

CEO Approval Rating

63/100

Founded:

2007

Status:

PrivateSubsidiary of NextRoll, Inc.

ADROLL TOP COMPETITORS OR ALTERNATIVES

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Criteo is a top competitor of AdRoll. Criteo was founded in Paris, Île-de-France} in 2005. Criteo competes in the Internet Software industry. Compared to AdRoll, Criteo generates $1.7B more revenue.

Perfect Audience is AdRoll's #2 competitor. Perfect Audience is headquartered in Gainesville, Florida, and was founded in 2012. Perfect Audience operates in the Internet Software industry. Perfect Audience generates 1.37% the revenue of AdRoll.

AppNexus has been one of AdRoll's top competitors. AppNexus is a Private company that was founded in 2007 in New York, New York. Like AdRoll, AppNexus also competes in the Digital Marketing & Publishing industry. Compared to AdRoll, AppNexus has 756 more employees.

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Growth Score - 1/1

Is $350M a good estimate for AdRoll's revenue?

AdRoll Acquisitions

COMPANY ACQUIRED
ACQUISITION DATE
AMOUNT
DESCRIPTION
Growlabs.com Inc

Nov 2018

Source »
undisclosed
Growlabs develops a sales acceleration platform that offers lead generation, email automation, actionable insights and inbox filtering solutions.
userfox

Jan 2014

Source »
undisclosed
-

These are all the companies that AdRoll has acquired. AdRoll has acquired 2 companies and its latest acquisition was Growlabs.com Inc in Nov 2018. Growlabs develops a sales acceleration platform that offers lead generation, email automation, actionable insights and inbox filtering solutions.

AdRoll Funding History

Since AdRoll was founded in 2007, it has participated in 4 rounds of funding. In total AdRoll has raised $92.4M. AdRoll's last funding round was on Nov 2018 for a total of $3.4M

ROUND

FUNDING DATE

AMOUNT

INVESTORS

Equity
Nov 2018
$3.4M
-
Series C
Apr 2014
$70M
Series B
Jul 2012
$15M
Series A
Sep 2008
$4M

Merus Capital

Since AdRoll was founded in 2007, it has participated in 4 rounds of funding. In total AdRoll has raised $92.4M. AdRoll's last funding round was on Nov 2018 for a total of $3.4M

AdRoll Investments

No recent investments found related to AdRoll

These are all the companies that AdRoll has invested in. AdRoll has invested 2 companies and its latest investment was Growlabs.com Inc in Nov 2018. Growlabs develops a sales acceleration platform that offers lead generation, email automation, actionable insights and inbox filtering solutions.

AdRoll News

April 22, 2020Martech News

AdRoll Unveils New Growth Marketing Platform

AdRoll, a division of NextRoll Inc., today announced a new suite of marketing tools for direct-to-con... See more »
September 10, 2019AdExchanger

AdRoll Rebrands To NextRoll And Marches Toward Mar Tech

When the market evolves, you've gotta roll with it. On Tuesday, AdRoll Group rebranded to NextRoll In... See more »
September 10, 2019TechCrunch

AdRoll becomes NextRoll and launches new platform services business

The AdRoll Group has a new name - NextRoll - designed to reflect the company's moves beyond ad retarg... See more »
September 1, 2019CNBC

AdRoll's annual dog show is a celebration of the company's pet friendly culture

For AdRoll, nothing better exemplifies its culture than its annual dog show.... See more »
August 7, 2019Demand Gen Report

AdRoll Group Achieves 16% Growth With New PaaS, Data & Licensing Revenue

Written by: Brianna RubackAdRoll Group, a B2B growth platform company, has generated 16% revenue grow... See more »
May 16, 2019Martech Series

TechBytes with Scott Gifis, President at AdRoll

The post TechBytes with Scott Gifis, President at AdRoll appeared first on MarTechSeries.... See more »
March 15, 2019Marketing Dive

Jackbox Games pilots AdRoll's new AI-powered video solution

The AdRoll Video Ad tool leverages machine learning to determine the optimal bid price for each impre... See more »

AdRoll Blogs

February 8, 2021AdRoll Blog

E-Commerce: How to Convert Browsers Into Buyers

Why are brands more interested than ever in figuring out how to convert browsers into buyers? The yea... See more »
February 8, 2021AdRoll Blog

How to Create Content That Moves People and Search Rankings

In the early days of search marketing, SEO relied on tactics that didn't necessarily lead to the best... See more »
February 8, 2021AdRoll Blog

Message Segmentation and Cart Abandonment Remarketing

Do you ever find yourself in a situation where saying precisely the right thing could make everyone a... See more »
February 7, 2021AdRoll Blog

First-Party Cookies vs. Third-Party Cookies: Everything You Need to Know

Big changes are coming fast for advertisers who rely on cookies from third-party players to power the... See more »
February 4, 2021AdRoll Blog

How to Prepare Your E-Commerce Business for Apple's iOS 14 Update

The only constant in digital marketing is change. The most recent example is Apple's announcement tha... See more »
February 3, 2021AdRoll Blog

Unrolling Culture: How We Do Right by Our Customers and Community

At AdRoll, we give growing D2C e-commerce brands the power to connect with customers wherever they ar... See more »
February 2, 2021AdRoll Blog

The Best Shopify Apps to Optimize Your E-Commerce Store and Increase Sales

More than one million brands use Shopify to run their business. It's no wonder, considering the platf... See more »

AdRoll Press Releases

September 17, 2015PR NEWSWIRE

AdRoll Reviews Global Campaign Data Across 20,000 Customers, Publishes 'Facebook by the Numbers' Report

SAN FRANCISCO, Sept. 17, 2015 /PRNewswire/ -- AdRoll, the performance advertising platform, today ann... See more »
June 17, 2015PR NEWSWIRE

Announcing AdRoll Prospecting, a Revolutionary Product to Help Marketers Acquire New Customers

SAN FRANCISCO, June 17, 2015 /PRNewswire/ -- AdRoll, the global leader in retargeting, today announce... See more »
June 11, 2015ASIA TODAY

MicroAd And AdRoll Announce Platform Integration In Japan & APAC

Jun 11, 2015MicroAd, Inc. (Headquarters: Tokyo; CEO: Kentaro Watanabe; hereinafter referred to as "Mi... See more »
May 20, 2015PR NEWSWIRE

AdRoll's Latest Release to BidIQ Algorithm Increased Ad Viewability by 37 Percent and Improved CTR by 46 Percent

SAN FRANCISCO, May 20, 2015 /PRNewswire/ -- Today, AdRoll, the global leader in retargeting, announce... See more »
March 17, 2015PRWEB

transcosmos Signs a Distributor Agreement with AdRoll, the World's Largest Retargeting Platform in the U.S.

transcosmos Launches Advance Sales of the "AdRoll platform" on March 2 as One of the First Semi-Launc... See more »
February 26, 2015PR NEWSWIRE

AdRoll Assembles All-star Team of Former Google and Yahoo! Japan Executives to Enter $40 Billion Japan Ad Market

SAN FRANCISCO, Feb. 25, 2015 /PRNewswire/ -- In an effort to meet local demand for high-performance m... See more »
November 21, 2014PR NEWSWIRE

AdRoll Announces Support for Programmatic Buying through iAd Workbench

SAN FRANCISCO, Nov. 21, 2014 /PRNewswire/ -- AdRoll, the world's most widely adopted retargeting plat... See more »

AdRoll Videos

Social Media

AdRoll Headquarters

2300 Harrison Street Second Floor

San Francisco, California94110

1-877-723-7655

Driving Directions »

Trending Companies

AdRoll Summary

ABOUT

Overview

AdRoll is an online marketing platform that offers cross-platform and display advertising products for business. Businesses can use their own website data or consumer behavior to create personalized ad campaigns. Headquartered in San Francisco, Califo...

CEO

AdRoll's CEO, Toby Gabriner, currently has an approval rating of 63%. AdRoll's primary competitors are Criteo, Perfect Audience & AppNexus.

Website

adroll.com

Frequently Asked Questions about AdRoll

  1. When was AdRoll founded?

    AdRoll was founded in 2007
  2. Who is AdRoll's CEO?

    AdRoll's CEO is Toby Gabriner
  3. How much revenue does AdRoll generate?

    AdRoll generates $350M in revenue
  4. How much funding does AdRoll have?

    AdRoll has historically raised $92.4M in funding
  1. Where is AdRoll's headquarters?

    AdRoll's headquarters is in San Francisco California, USA
  2. How many employees does AdRoll have?

    AdRoll has 100 employees
  3. What sector does AdRoll operate in?

    AdRoll is in Digital Marketing & Publishing, Digital Marketing, E-commerce
  4. Who are AdRoll's competitors?

    AdRoll's top competitors are Criteo, Perfect Audience, AppNexus