General Mills's Competitors, Revenue, Number of Employees, Funding and Acquisitions

General Mills manufactures and markets food products to the U.S. retail, convenience stores and foodservice sectors.

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Based on data from General Mills's latest SEC filings

Annual Revenue

Based on data from General Mills's latest SEC filings

Employees

Jeffrey L. Harmening's photo - Chairman & CEO of General Mills

Chairman & CEO

Jeffrey L. Harmening

CEO Approval Rating

79/100

OVERVIEW

Founded:

1866

Headquarters:

MinneapolisMinnesota

Status:

PublicIndependent Company of NYSEGIS

Industry Sector:

Packaged Foods & Meats

SIC Code:

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Competitive Analysis

TOP COMPETITORS OR ALTERNATIVES

Kraft Heinz is a top competitor of General Mills. Kraft Heinz is a Public company that was founded in 1869 in Northfield, Illinois. Kraft Heinz operates in the Food Processing industry. Compared to General Mills, Kraft Heinz has 2,000 fewer employees.

Kellogg's is seen as one of General Mills's biggest rivals. Kellogg's was founded in 1906, and is headquartered in Battle Creek, Michigan. Kellogg's is in the Packaged Foods & Meats industry. Kellogg's generates $3B less revenue vs. General Mills.

Conagra Brands is seen as one of General Mills's top competitors. Conagra Brands was founded in Chicago, Illinois} in 1919. Conagra Brands competes in the Food Processing industry. Compared to General Mills, Conagra Brands generates $7.2B less revenue.

RANK

COMPANY

LEADERSHIP

CEO SCORE

EMPLOYEES

TOTAL FUNDING

REVENUE

Jeffrey L. Harmening

Chairman & CEO

- -
40,000
$0
$16.8B
1

Miguel Patricio

CEO

67/100
39,000
- -
$25.6B
2

Steven A. Cahillane

CEO

70/100
34,000
$9.9M
$13.7B
3

Sean M. Connolly

President & CEO

50/100
12,400
$234.7M
$10.1B
4

Dirk Van de Put

Chairman & CEO

66/100
83,000
$14.2B
$25.7B
5

Michele Buck

Chairman & CEO

65/100
15,360
- -
$7.9B
6

Mark Schneider

CEO

66/100
308,000
$3.5B
$92.9B
7

James P. Zallie

President & CEO

72/100
11,000
- -
$5.7B
8

Jim Dwyer

Chairman & CEO

66/100
3,600
- -
$5B
9

Mark A. Clouse

President & CEO

82/100
6,383
- -
$40M
10

Bob Gamgort

Chairman & CEO

82/100
20,000
- -
$10.9B

Quarterly and Annual Revenue

Trailing 12-Months Trend (TTM)

Annual Revenue

$16.8B

General Mills's revenue is the ranked 4th among it's top 10 competitors. The top 10 competitors average 19.5B. Over the last four quarters, General Mills's revenue has decreased by 9.3%. Specifically, in Q3 2019's revenue was $4B; in Q2 2019, it was $4.2B; in Q1 2019, it was $4.2B; in Q4 2018, General Mills's revenue was $4.4B.

Acquisitions

COMPANY ACQUIRED
ACQUISITION DATE
AMOUNT
DESCRIPTION
Blue Buffalo Pet Products, Inc.

Feb 2018

Source »
$8B
Blue Buffalo manufactures and distributes natural foods and treats for dogs and cats.
EPIC Bar

Jan 2016

Source »
undisclosed
EPIC bar is a producer and distributor of animal oils, athlete stocking, beef liver bites, chicken sriracha bar, harvest mix and much more.
Carolina Laticínios

Dec 2015

Source »
undisclosed
Carolina Laticínios is a manufacturer, distributor and supplier of dairy products.
Yoplait USA, Inc.

May 2012

Source »
$1.1B
Yoplait is a food beverage firm that manufactures and distributes yogurts.
General Mills Brazil Alimentos LTDA.

May 2012

Source »
undisclosed
-

These are all the companies that General Mills has acquired. General Mills has acquired 6 companies and its latest acquisition was Blue Buffalo Pet Products, Inc. in Feb 2018. Blue Buffalo manufactures and distributes natural foods and treats for dogs and cats.

Investments

No recent investments found related to General Mills

General Mills News

October 4, 2019MarketScreener

Star Wars cereal is back

(marketscreener.com) news Oct 04, 2019 • By Kevin Hunt Break out your bowls and spoons for the return... See more »
October 3, 2019just-food

Alvestaglass to distribute Haagen-Dazs ice cream brand in Sweden

Swedish ice cream maker Alvestaglass has signed a sales and distribution agreement with US food giant... See more »
October 3, 2019MediaPost

Michael Fanuele Departs General Mills For Assembly

Assembly is appointing Michael Fanuele as president to help lead the media agency and the broader MDC... See more »
October 1, 2019KamCity

General Mills Unveils New Look, Format For YOP

General Mills has introduced a new look for its YOP drinkable yogurt brand, accompanied by the launch... See more »
September 30, 2019Business Insider India

General Mills CMO Ivan Pollard defends his stance on how ad agencies should be compensated - and lays out what the CPG giant seeks from its agency partners

Getty ImagesGeneral Mills CMO Ivan Pollard.General Mills' chief marketing officer Ivan Pollard defend... See more »
September 27, 2019More About Advertising

General Mills' Pollard rows back on hard line with promise of agency rewards

British former agency exec Ivan Pollard found himself in hot water a while back in his latest role as... See more »
September 27, 2019Zacks

Will the Rally Continue?

General Mills' (GIS) key global strategies, prospects from acquisitions and cost-saving initiatives k... See more »

General Mills Blogs

May 30, 2018General Mills Blog

Bolivian women found opportunity in oregano

Editor's note: This is the latest post in our "You Grow, Girl!" series highlighting female farmers - ... See more »
May 23, 2018General Mills Blog

Improving the sustainability of cocoa grown in West Africa

Editor's note: This is the fourth story in a series focusing on our commitment to sustainably source ... See more »
May 21, 2018General Mills Blog

Mug Treats go around the globe

The launch of Betty Crocker Mug Treats - a dessert that can be made in a coffee mug - marks another f... See more »
May 14, 2018General Mills Blog

Stomachache? Soil gets them, too

If your mother told you it's important to chew your food, she was right. Dr. Kris Nichols, microbiolo... See more »
May 3, 2018General Mills Blog

Kyrie Irving and Uncle Drew get Wheaties honor

Kyrie Irving broke some big cereal news on ESPN late last night. He revealed that he'll be on a Wheat... See more »
May 2, 2018General Mills Blog

Good goes global during our volunteer week

More than 3,000 General Mills employees participated in our Global Volunteer Week, helping to treat t... See more »
April 30, 2018General Mills Blog

5 students changing the future of food and the world

Earlier this year, we kicked off the inaugural General Mills Feeding Better Futures Scholars Program,... See more »

General Mills Press Releases

September 18, 2019WebWire

General Mills named to prestigious Dow Jones Sustainability World and North American Indices for second consecutive year

General Mills has been named for the second consecutive year to both the Dow Jones Sustainability Wor... See more »
July 18, 2019WebWire

Cinnamon Toast Crunch unlocks the Cinnaverse Experience to celebrate new look hitting shelves this fall

This summer, Cinnamon Toast Crunch is celebrating its new look and Cinnamojis by inviting fans to fee... See more »
June 21, 2019CSRwire

General Mills Brings Pollinator Conservation, Education to Brazil

Did you know that bee extinction could end life on earth? Without pollination from bees, the world's ... See more »
December 19, 2018Centralcharts

General Mills Reports Fiscal 2019 Second-Quarter Results And Reaffirms Full-Year Guidance

General Mills (NYSE: GIS) today reported results for the second quarter ended November 25, 2018. Fin... See more »
December 11, 2018centralcharts

Sean Walker Named Group President for General Mills Asia & Latin America

MINNEAPOLIS, Dec. 11, 2018 /PRNewswire/ -- General Mills today announced that Sean Walker has been na... See more »
December 11, 2018StreetInsider

Sean Walker Named Group President for General Mills Asia & Latin America

General Mills today announced that Sean Walker has been named Group President of General Mills' Asia ... See more »
December 10, 2018My Social Good News

National Park Foundation and Nature Valley® Increase Access to 10,000 Miles of National Park Trails

IN CELEBRATION OF THE 50TH ANNIVERSARY OF NATIONAL TRAILS AND WILD & SCENIC RIVERS ACTS, FUNDING SUPP... See more »

General Mills Videos

August 5, 2019General Mills Youtube Channel

"A visit to Stoney Creek Farm" on YOUTUBE

July 23, 2019General Mills Youtube Channel

"Wafer bars get a Nature Valley makeover" on YOUTUBE

July 10, 2019General Mills Youtube Channel

"Ringing the bell at the NYSE" on YOUTUBE

June 24, 2019General Mills Youtube Channel

"A paw-some time at Puppy Fest" on YOUTUBE

Social Statistics

Headquarters

1 General Mills Boulevard

Minneapolis, Minnesota55426

800-248-7310

Driving Directions »

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Summary

ABOUT

Overview

General Mills, Inc. (NYSE: GIS) manufactures and markets food products to the U.S. retail, convenience stores and foodservice sectors. It was founded by Illinois Congressman Robert Smith in 1928 and headquartered in Minneapolis, Minnesota with 43,000 ...

CEO

General Mills's Chairman & CEO, Jeffrey L. Harmening, currently has an approval rating of 79%. General Mills's primary competitors are Kraft Heinz, Kellogg's & Conagra Brands.

Website

generalmills.com

Frequently Asked Questions about General Mills

  1. When was General Mills founded?

    General Mills was founded in 1866
  2. Who is General Mills's CEO?

    General Mills's CEO is Jeffrey L. Harmening
  3. How much revenue does General Mills generate?

    General Mills generates $16.8B in revenue
  4. How much funding does General Mills have?

    General Mills has historically raised $0 in funding
  1. Where is General Mills's headquarters?

    General Mills's headquarters is in Minneapolis Minnesota, USA
  2. How many employees does General Mills have?

    General Mills has 40,000 employees
  3. What sector does General Mills operate in?

    General Mills is in Packaged Foods & Meats
  4. Who are General Mills's competitors?

    General Mills's top competitors are Kraft Heinz, Kellogg's, Conagra Brands