ObservePoint is an automated data quality assurance platform that validates marketing tags and optimizes digital analytics implementations. Read more
479 Followers on Owler
479 Followers on Owler
ObservePoint is an automated data quality assurance platform that validates marketing tags and optimizes digital analytics implementations. Read more
Co-Founder & CEO
John Pestana
Est. Annual Revenue
Est. Employees
Headquarters
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Chartbeat, Inc. is seen as one of ObservePoint's biggest rivals. Chartbeat, Inc. was founded in 2009 in New York, New York. Chartbeat, Inc. operates in the Application Software industry. Chartbeat, Inc. generates $8.2M less revenue than ObservePoint.
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Help the Owler community know moreAcquisitions
No recent acquisitions found related to ObservePoint
ObservePoint Funding History
Since ObservePoint was founded in 2007, it has participated in 5 rounds of funding. In total ObservePoint has raised $31.9M. ObservePoint's last funding round was on Apr 2020 for a total of $1.0M
ROUND
FUNDING DATE
AMOUNT
INVESTORS
Debt - PPP (CARES Act)
Apr 2020
$1M - $2M
U.S. Small Business Administration.
Equity
Jan 2018
$3M
-
Equity
Jan 2016
$2M
Since ObservePoint was founded in 2007, it has participated in 5 rounds of funding. In total ObservePoint has raised $31.9M. ObservePoint's last funding round was on Apr 2020 for a total of $1.0M
Investments
No recent investments found related to ObservePoint
ObservePoint News
December 15, 20154-traders
ObservePoint Partners with InMoment to Forge Emotional Connection with Clients Through Better Listening, Actions
(4-traders.com) InMoment's VoC solution enables ObservePoint to bring customer insights to key busine... See more »
March 30, 2015Beehive Startups
Good Things Can Come From Neighbors
What we started to realize, the market was getting more and more ready, the product was continuing to... See more »
March 18, 2015SILICON SLOPES
ObservePoint raises $6.5M Series A for Data Quality platform
Provo-based ObservePoint raised $6.5 million in a Series A round by Pelion Ventures and Peak Ventures... See more »
March 26, 2014TECHROCKIES
ObservePoint Launches Free Tag Auditing Tool
Looking to help companies figure out how well their use of "tags" are working, Orem, Utah-based Obser... See more »
ObservePoint Blogs
November 7, 2018ObservePoint Blog
*Don't Bother Reading This Post about Website Monitoring*
Website monitoring is important for verifying website performance so you can address concerns quickly... See more »
October 19, 2018ObservePoint Blog
5 Key Steps of A Machine Learning Project Lifecycle
Everyone makes machine learning sound so hands-off, but there's some work you need to put in first. L... See more »
August 16, 2018ObservePoint Blog
Thinking about a Web Analytics Audit? Consider These 5 Questions
Explore the need to perform a web analytics audit in order to support better data quality and enable ... See more »
August 8, 2018ObservePoint Blog
What Are Piggybacking Tags and What Threats Do They Pose?
Piggybacking tags are enough to keep the attuned marketer up at night. But what threat do they really... See more »
August 2, 2018ObservePoint Blog
The Top 5 Website Tagging Best Practices
Websites are under a lot of stress. Following website tagging best practices will help you keep your ... See more »
July 19, 2018ObservePoint Blog
3 Reasons Why You Should Do a Website Audit Today
Considering conducting a website audit? Here are three reasons (and some recommendations) for why you... See more »
July 5, 2018ObservePoint Blog
How to Use Adobe Target's Category Affinity for Website Personalization
34% of US online adults say they prefer to shop with retailers who use personal information to improv... See more »
ObservePoint Press Releases
August 30, 2018PRWeb
ObservePoint to Host Annual Exclusive Outdoor Themed Tech Event in Park City, Utah
ObservePoint to Host Annual Exclusive Outdoor Themed Tech Event Within the Mountains of Park City, Ut... See more »
July 12, 2018University Chronicle
Chris Burkard, Professional Explorer, to Speak at ObservePoint's 2018 Validate Park City
Traveling throughout the year to pursue the farthest expanses of Earth, Burkard works to capture stor... See more »
November 6, 2017PRWeb
More than 5,000 Digital Analysts to Attend Online Analytics Summit
ObservePoint, pioneer of analytics data validation technology, hosts second annual online summit for ... See more »
June 19, 2017Press Release Rocket
Mobile Marketing Leaders To Share Strategies At The First Mobile Analytics Online Summit
Data governance company to host industry event featuring the brightest digital marketers in the mobil... See more »
January 12, 2017Blackbird
ObservePoint Kicks off 2017 with Innovative Product Updates-Revolutionizing Analytics Tag Management and Data Governance
ObservePoint's Tag Hierarchy feature is one of many new product updates empowering better data govern... See more »
November 13, 2016PRWeb
Industry Leaders Gather for Premier Digital Analytics Virtual Summit
Data quality assurance company brings industry experts and thought leaders together for first analyti... See more »
ObservePoint Videos
May 27, 2020ObservePoint Vimeo Channel
"A Framework for Actionable Insights" on VIMEO
Join Matt Crupe, Senior Technical Consultant for Adobe, Chris O'Neill, Solutions Engineer for Observe... See more »
May 15, 2020ObservePoint Vimeo Channel
"Demystifying Data Storytelling: An Expert Panel Discussion" on VIMEO
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Summary
ABOUT
Overview
ObservePoint is an automated data quality assurance platform that validates marketing tags and optimizes digital analytics implementations. ObservePoint was founded in 2007. ObservePoint's headquarters is located in Provo, Utah, USA 84604. It has rais...
CEO
ObservePoint's Co-Founder & CEO, John Pestana, currently has an approval rating of 82%. ObservePoint's primary competitors are Chartbeat, Inc., Crazy Egg & Woopra.Website
observepoint.comFrequently Asked Questions about ObservePoint
When was ObservePoint founded?
ObservePoint was founded in 2007Who is ObservePoint's CEO?
ObservePoint's CEO is John PestanaHow much revenue does ObservePoint generate?
ObservePoint generates $15.2M in revenueHow much funding does ObservePoint have?
ObservePoint has historically raised $31.9M in funding
Where is ObservePoint's headquarters?
ObservePoint's headquarters is in Provo Utah, USAHow many employees does ObservePoint have?
ObservePoint has 100 employeesWhat sector does ObservePoint operate in?
ObservePoint is in Internet Software, IT Services, AnalyticsWho are ObservePoint's competitors?
ObservePoint's top competitors are Chartbeat, Inc., Crazy Egg, Woopra
