ObservePoint is an automated data quality assurance platform that validates marketing tags and optimizes digital analytics implementations. Read more

479 Followers on Owler
479 Followers on Owler
479 Followers on Owler
479 Followers on Owler

ObservePoint is an automated data quality assurance platform that validates marketing tags and optimizes digital analytics implementations. Read more

John Pestana's photo - Co-Founder & CEO of ObservePoint

Co-Founder & CEO

John Pestana

CEO Approval Rating

82/100

Founded:

2007

Status:

PrivateIndependent Company

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Chartbeat, Inc. is seen as one of ObservePoint's biggest rivals. Chartbeat, Inc. was founded in 2009 in New York, New York. Chartbeat, Inc. operates in the Application Software industry. Chartbeat, Inc. generates $8.2M less revenue than ObservePoint.

Crazy Egg is one of ObservePoint's top competitors. Crazy Egg was founded in 2005, and its headquarters is in La Mirada, California. Crazy Egg operates in the Marketing Services industry. Crazy Egg has 65 fewer employees than ObservePoint.

Woopra is one of ObservePoint's top rivals. Woopra was founded in 2007, and is headquartered in San Francisco, California. Like ObservePoint, Woopra also operates in the Analytics space. Woopra generates $13.7M less revenue vs. ObservePoint.

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Acquisitions

No recent acquisitions found related to ObservePoint

ObservePoint Funding History

$6.5M$27.9M$30.9M$31.9M

Since ObservePoint was founded in 2007, it has participated in 5 rounds of funding. In total ObservePoint has raised $31.9M. ObservePoint's last funding round was on Apr 2020 for a total of $1.0M

ROUND

FUNDING DATE

AMOUNT

INVESTORS

Debt - PPP (CARES Act)
Apr 2020
$1M - $2M

U.S. Small Business Administration.

Equity
Jan 2018
$3M
-
Series B
Mar 2016
$19.4M
Equity
Jan 2016
$2M
Series A
Mar 2015
$6.5M

Since ObservePoint was founded in 2007, it has participated in 5 rounds of funding. In total ObservePoint has raised $31.9M. ObservePoint's last funding round was on Apr 2020 for a total of $1.0M

Investments

No recent investments found related to ObservePoint

ObservePoint News

December 15, 20154-traders

ObservePoint Partners with InMoment to Forge Emotional Connection with Clients Through Better Listening, Actions

(4-traders.com) InMoment's VoC solution enables ObservePoint to bring customer insights to key busine... See more »
March 30, 2015Beehive Startups

Good Things Can Come From Neighbors

What we started to realize, the market was getting more and more ready, the product was continuing to... See more »
March 18, 2015SILICON SLOPES

ObservePoint raises $6.5M Series A for Data Quality platform

Provo-based ObservePoint raised $6.5 million in a Series A round by Pelion Ventures and Peak Ventures... See more »
March 26, 2014TECHROCKIES

ObservePoint Launches Free Tag Auditing Tool

Looking to help companies figure out how well their use of "tags" are working, Orem, Utah-based Obser... See more »

ObservePoint Blogs

November 7, 2018ObservePoint Blog

*Don't Bother Reading This Post about Website Monitoring*

Website monitoring is important for verifying website performance so you can address concerns quickly... See more »
October 19, 2018ObservePoint Blog

5 Key Steps of A Machine Learning Project Lifecycle

Everyone makes machine learning sound so hands-off, but there's some work you need to put in first. L... See more »
August 16, 2018ObservePoint Blog

Thinking about a Web Analytics Audit? Consider These 5 Questions

Explore the need to perform a web analytics audit in order to support better data quality and enable ... See more »
August 8, 2018ObservePoint Blog

What Are Piggybacking Tags and What Threats Do They Pose?

Piggybacking tags are enough to keep the attuned marketer up at night. But what threat do they really... See more »
August 2, 2018ObservePoint Blog

The Top 5 Website Tagging Best Practices

Websites are under a lot of stress. Following website tagging best practices will help you keep your ... See more »
July 19, 2018ObservePoint Blog

3 Reasons Why You Should Do a Website Audit Today

Considering conducting a website audit? Here are three reasons (and some recommendations) for why you... See more »
July 5, 2018ObservePoint Blog

How to Use Adobe Target's Category Affinity for Website Personalization

34% of US online adults say they prefer to shop with retailers who use personal information to improv... See more »

ObservePoint Press Releases

August 30, 2018PRWeb

ObservePoint to Host Annual Exclusive Outdoor Themed Tech Event in Park City, Utah

ObservePoint to Host Annual Exclusive Outdoor Themed Tech Event Within the Mountains of Park City, Ut... See more »
July 12, 2018University Chronicle

Chris Burkard, Professional Explorer, to Speak at ObservePoint's 2018 Validate Park City

Traveling throughout the year to pursue the farthest expanses of Earth, Burkard works to capture stor... See more »
November 6, 2017PRWeb

More than 5,000 Digital Analysts to Attend Online Analytics Summit

ObservePoint, pioneer of analytics data validation technology, hosts second annual online summit for ... See more »
June 19, 2017Press Release Rocket

Mobile Marketing Leaders To Share Strategies At The First Mobile Analytics Online Summit

Data governance company to host industry event featuring the brightest digital marketers in the mobil... See more »
January 12, 2017Blackbird

ObservePoint Kicks off 2017 with Innovative Product Updates-Revolutionizing Analytics Tag Management and Data Governance

ObservePoint's Tag Hierarchy feature is one of many new product updates empowering better data govern... See more »
November 13, 2016PRWeb

Industry Leaders Gather for Premier Digital Analytics Virtual Summit

Data quality assurance company brings industry experts and thought leaders together for first analyti... See more »

ObservePoint Videos

June 3, 2020ObservePoint Vimeo Channel

"Jammin Session 2 5-28" on VIMEO

May 27, 2020ObservePoint Vimeo Channel

"A Framework for Actionable Insights" on VIMEO

Join Matt Crupe, Senior Technical Consultant for Adobe, Chris O'Neill, Solutions Engineer for Observe... See more »
May 14, 2020ObservePoint Vimeo Channel

"Selenium Integration - LiveConnect" on VIMEO

May 14, 2020ObservePoint Vimeo Channel

"Real Device Testing - LiveConnect" on VIMEO

May 14, 2020ObservePoint Vimeo Channel

"Custom Exports - LiveConnect" on VIMEO

May 14, 2020ObservePoint Vimeo Channel

"Live Journey Debugging - LiveConnect" on VIMEO

Social Media

Headquarters

251 W. River Park Drive Suite 300

Provo, Utah84604

801-717-9361

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Summary

ABOUT

Overview

ObservePoint is an automated data quality assurance platform that validates marketing tags and optimizes digital analytics implementations. ObservePoint was founded in 2007. ObservePoint's headquarters is located in Provo, Utah, USA 84604. It has rais...

CEO

ObservePoint's Co-Founder & CEO, John Pestana, currently has an approval rating of 82%. ObservePoint's primary competitors are Chartbeat, Inc., Crazy Egg & Woopra.

Website

observepoint.com

Frequently Asked Questions about ObservePoint

  1. When was ObservePoint founded?

    ObservePoint was founded in 2007
  2. Who is ObservePoint's CEO?

    ObservePoint's CEO is John Pestana
  3. How much revenue does ObservePoint generate?

    ObservePoint generates $15.2M in revenue
  4. How much funding does ObservePoint have?

    ObservePoint has historically raised $31.9M in funding
  1. Where is ObservePoint's headquarters?

    ObservePoint's headquarters is in Provo Utah, USA
  2. How many employees does ObservePoint have?

    ObservePoint has 100 employees
  3. What sector does ObservePoint operate in?

    ObservePoint is in Internet Software, IT Services, Analytics
  4. Who are ObservePoint's competitors?

    ObservePoint's top competitors are Chartbeat, Inc., Crazy Egg, Woopra