Mixpanel

Mixpanel is an analytics platform that tracks user interactions with web and mobile applications. Read more

7,379 Followers on Owler
7,379 Followers on Owler
7,379 Followers on Owler
7,379 Followers on Owler

Mixpanel

Mixpanel is an analytics platform that tracks user interactions with web and mobile applications. Read more

Amir Movafaghi's photo - CEO of Mixpanel

CEO

Amir Movafaghi

CEO Approval Rating

64/100

Founded:

2009

Status:

PrivateIndependent Company

MIXPANEL TOP COMPETITORS OR ALTERNATIVES

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Missing a competitor? Contribute!

Amplitude is seen as one of Mixpanel's top competitors. Amplitude was founded in San Francisco, California} in 2012. Amplitude is in the Application Software industry. Compared to Mixpanel, Amplitude generates $10M more revenue.

Localytics is Mixpanel's #2 competitor. Localytics was founded in 2008, and its headquarters is in Boston, Massachusetts. Localytics competes in the Internet Software industry. Localytics has 700 fewer employees than Mixpanel.

CleverTap is Mixpanel's #3 rival. CleverTap is headquartered in Mountain View, California, and was founded in 2013. Like Mixpanel, CleverTap also competes in the Analytics industry. CleverTap generates 27% the revenue of Mixpanel.

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Growth Score - 1/1

Is $100M a good estimate for Mixpanel's revenue?

Mixpanel Acquisitions

No recent acquisitions found related to Mixpanel

Mixpanel Funding History

Since Mixpanel was founded in 2009, it has participated in 5 rounds of funding. In total Mixpanel has raised $82.0M. Mixpanel's last funding round was on Apr 2020 for a total of $5.0M

ROUND

FUNDING DATE

AMOUNT

INVESTORS

Debt - PPP (CARES Act)
Apr 2020
$5M - $10M

U.S. Small Business Administration.

Series B
Dec 2014
$65M
Series A
May 2012
$10.3M
Seed
May 2011
$1.3M
Seed
Feb 2010
$500K
-

Since Mixpanel was founded in 2009, it has participated in 5 rounds of funding. In total Mixpanel has raised $82.0M. Mixpanel's last funding round was on Apr 2020 for a total of $5.0M

Mixpanel Investments

No recent investments found related to Mixpanel

Mixpanel News

May 7, 2020Martech Series

German TV Streaming Service Joyn Chooses Mixpanel's Product Analytics Solution to Accelerate Their Growth Strategy

- Mixpanel adds Joyn to their growing list of top tech customers in Germany as they further expand ac... See more »
March 12, 2020FinanzNachrichten

Uber drives customer-focused innovation with Mixpanel

SAN FRANCISCO, March 12, 2020 /PRNewswire/ -- Mixpanel, the world's leading product analytics company... See more »
October 2, 2019Martech Series

Mixpanel Announces €100M Ambitious, 10-Year European Expansion Plan Including a Data Residency Program

Mixpanel Is Doubling down on Its European Expansion Commitment with a €100M Plan Including Three New ... See more »
March 27, 2019Global Dating Insights

Hinge CPO on Data-Driven Product Design

A blog post from user analytics platform Mixpanel has detailed how Hinge made use of data-driven insi... See more »
January 22, 2019NextBigWhat

Mixpanel Founder On How To Measure Your Product

Sushil Doshi, the founder of Mixpanel, which is a YC alumnus, spoke at Y Combinator's Startup School ... See more »
January 11, 2019VatorNews

Interview with Pierre Berlin, VP of Global Sales at Mixpanel

A look into global sales, creating great teams, and building relationships with customersWhen creatin... See more »
November 7, 2018VatorNews

User analytics platform Mixpanel launches initiative for startups and nonprofits

The new services will allow both to receive data insights for a fraction of the costData drives the w... See more »

Mixpanel Blogs

September 9, 2020Mixpanel Blog

The Guide to Product Analytics is here: behind the scenes

We just launched the first edition of our Guide to Product Analytics, a book of questions and answers... See more »
August 31, 2020Mixpanel Blog

Metrics that matter to Tata Sky: KPIs to measure the success of digital content

As Senior Vice President of New Product Development at Tata Sky, a Mumbai-based direct broadcast sate... See more »
August 26, 2020Mixpanel Blog

Why product usage data is the key to unlocking user insights

Today's digital economy relies heavily on software products that make generating and collecting data ... See more »
August 11, 2020Mixpanel Blog

7 Frequently Asked Questions About Mixpanel, Answered

From understanding the analytics landscape to mapping capabilities with KPIs and integrating new tool... See more »
July 27, 2020Mixpanel Blog

How to build a product that sells itself

If you've ever sampled a perfume before buying the bottle, taken a car for a test drive before signin... See more »
July 21, 2020Mixpanel Blog

How long does it take to implement Mixpanel? A 3-step evaluation

Product teams evaluating Mixpanel often ask us: how long does it take to implement? And, what are my ... See more »
July 7, 2020Mixpanel Blog

What is LUV? How Mixpanel used Mixpanel to define the behaviors that drive customer love

Even in pre-COVID-19 times, it's been held as dogma that loyal users are the core of any SaaS busines... See more »

Mixpanel Press Releases

August 1, 2018PR Newswire

Rakuten Viber drives platform innovation with Mixpanel's user analytics

SAN FRANCISCO, Aug. 1, 2018 /PRNewswire/ -- Mixpanel, the world's leading user analytics platform, to... See more »
October 19, 2017PR Newswire

Mixpanel Releases 2017 Product Benchmarking Report

SAN FRANCISCO, Oct. 19, 2017 /PRNewswire/ -- Today, Mixpanel, Inc., the world's leading product analy... See more »
October 4, 2017PR Newswire

Mixpanel Showcases Enterprise Capabilities With New Technology Partnerships and All-Star Client Roster

SAN FRANCISCO, Oct. 3, 2017 /PRNewswire/ -- Today, Mixpanel, Inc., the world's leading product analyt... See more »
February 28, 2017Business Wire

Mixpanel Founders Give Back to Early Stage Companies with 20 Million Free Data Points and Resources to Innovate

SAN FRANCISCO--(BUSINESS WIRE)--Mixpanel Founders Give Back to Early Stage Companies with 20 Million ... See more »
November 18, 2016NewsMaker

Global Mobile Analytics Market: Explores New Growth Opportunities By 2022

In today's market, even if an incredible mobile application is developed, the probability of the app ... See more »
October 19, 2016Business Wire

Mixpanel Gains Momentum With Almost 20,000 Customers and 500,000 Apps and Projects Under Management

SAN FRANCISCO--(BUSINESS WIRE)--Data analytics leader, Mixpanel, gains momentum with almost 20,000 cu... See more »
August 24, 2016Business Wire

Mixpanel Launches Autotrack for Web, Effortless Behavioral Analytics

SAN FRANCISCO--(BUSINESS WIRE)--Today Mixpanel introduced Autotrack, a new feature that automatically... See more »

Mixpanel Videos

Social Media

Mixpanel Headquarters

One Front Street 28th Floor

San Francisco, California94111

Driving Directions »

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Mixpanel Summary

ABOUT

Overview

Mixpanel, Inc. developed an analytics platform that tracks user interactions with web and mobile applications. It is a business analytics service company that offers tools for targeted communication with users. Its tool-set contains in-app A/B tests a...

CEO

Mixpanel's CEO, Amir Movafaghi, currently has an approval rating of 64%. Mixpanel's primary competitors are Amplitude, Localytics & CleverTap.

Website

mixpanel.com

Frequently Asked Questions about Mixpanel

  1. When was Mixpanel founded?

    Mixpanel was founded in 2009
  2. Who is Mixpanel's CEO?

    Mixpanel's CEO is Amir Movafaghi
  3. How much revenue does Mixpanel generate?

    Mixpanel generates $100M in revenue
  4. How much funding does Mixpanel have?

    Mixpanel has historically raised $82M in funding
  1. Where is Mixpanel's headquarters?

    Mixpanel's headquarters is in San Francisco California, USA
  2. How many employees does Mixpanel have?

    Mixpanel has 1,000 employees
  3. What sector does Mixpanel operate in?

    Mixpanel is in Systems Software, Analytics, Data Processing Services
  4. Who are Mixpanel's competitors?

    Mixpanel's top competitors are Amplitude, Localytics, CleverTap