Hootsuite

Hootsuite is a social media management platform that provides digital marketing, advertising and trend analytics solutions for businesses. Read more

7,731 Followers on Owler
7,731 Followers on Owler
7,731 Followers on Owler
7,731 Followers on Owler

Hootsuite

Hootsuite is a social media management platform that provides digital marketing, advertising and trend analytics solutions for businesses. Read more

Tom Keiser's photo - CEO of Hootsuite

CEO

Tom Keiser

CEO Approval Rating

61/100

Founded:

2008

Status:

PrivateIndependent Company

HOOTSUITE TOP COMPETITORS OR ALTERNATIVES

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Sprout Social is the top competitor of Hootsuite. Sprout Social is headquartered in Chicago, Illinois, and was founded in 2009. Sprout Social competes in the Internet Software field. Sprout Social generates 71% the revenue of Hootsuite.

Sendible is perceived as one of Hootsuite's biggest rivals. Sendible was founded in London, England} in 2009. Like Hootsuite, Sendible also operates in the Internet Software industry. Compared to Hootsuite, Sendible generates $188.3M less revenue.

AgoraPulse is seen as one of Hootsuite's top competitors. AgoraPulse is a Private company that was founded in Paris, Île-de-France in 2010. Like Hootsuite, AgoraPulse also works within the Internet Software industry. AgoraPulse has 1,406 fewer employees vs. Hootsuite.

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Growth Score - 1/1

Is 1,504 a good estimate for Hootsuite's Employee count?

Hootsuite Acquisitions

COMPANY ACQUIRED
ACQUISITION DATE
AMOUNT
DESCRIPTION
Sparkcentral, Inc.

Jan 2021

Source »
undisclosed
Sparkcentral develops a SaaS-based platform that offers automated customer engagement and support solutions to contact centers.

-

Snapchat Analytics Solution, Naritiv Inc.

Mar 2017

Source »
undisclosed
-
AdEspresso, LLC

Feb 2017

Source »
undisclosed
AdEspresso provides an advertising tool that helps small and medium businesses to manage, understand and optimize their social media campaigns.
LIFTMETRIX

Feb 2017

Source »
undisclosed
LiftMetrix is a social analytics company that transforms campaign data into Return on Investment metrics and recommendations for companies.
Sales Prodigy

Mar 2016

Source »
undisclosed
Sales Prodigy is a technology company that designs and develops social media management platform for sales executives.

These are all the companies that Hootsuite has acquired. Hootsuite has acquired 9 companies and its latest acquisition was Sparkcentral, Inc. in Jan 2021. Sparkcentral develops a SaaS-based platform that offers automated customer engagement and support solutions to contact centers.

Hootsuite Funding History

Since Hootsuite was founded in 2008, it has participated in 7 rounds of funding. In total Hootsuite has raised $334.9M. Hootsuite's last funding round was on Mar 2018 for a total of $50.0M

ROUND

FUNDING DATE

AMOUNT

INVESTORS

Debt
Mar 2018
$50M

CIBC Innovation Banking

Series D
Sep 2014
$60M
Series C
Sep 2014
$35M
Series B
Aug 2013
$165M
Equity
Mar 2012
$20M

Since Hootsuite was founded in 2008, it has participated in 7 rounds of funding. In total Hootsuite has raised $334.9M. Hootsuite's last funding round was on Mar 2018 for a total of $50.0M

Hootsuite Investments

No recent investments found related to Hootsuite

These are all the companies that Hootsuite has invested in. Hootsuite has invested 9 companies and its latest investment was Sparkcentral, Inc. in Jan 2021. Sparkcentral develops a SaaS-based platform that offers automated customer engagement and support solutions to contact centers.

Hootsuite News

February 5, 2021BandT Australia

Hootsuite Launches New 'Curate By UpContent' To Help Brands Attract New Followers On Social

Hootsuite has launched Curate by UpContent. The new integration brings brands, businesses, and solopr... See more »
February 4, 2021The Business Journals: Pittsburgh Business Times

UpContent secures partnership with Hootsuite

"By getting this white label relationship, suddenly the market share increases dramatically."... See more »
February 3, 2021destinationCRM

Hootsuite Integrates Curate with UpContent and Proofpoint

Together, Hootsuite, UpContent, and Proofpoint deliver content curation and compliance solutions.... See more »
January 15, 2021Global Legal Chronicle

Hootsuite Inc.'s Acquisition of Sparkcentral

Osler, Hoskin & Harcourt LLP advised Hootsuite Inc. on the deal. On January 6, 2021, Hootsuite Inc., ... See more »
January 11, 2021IT Brief Australia

Hootsuite announces acquisition of SaaS provider Sparkcentral

"Brands and organisations must grow their digital capabilities to connect with their customers on the... See more »
January 8, 2021CMS Wire

Hootsuite Acquires Sparkcentral, Khoros Acquires Topbox and More CX News

Hootsuite acquired customer engagement platform, Sparkcentral to start the New Year with some big acq... See more »
January 7, 2021FinSMEs

Hootsuite Buys Sparkcentral

Hootsuite, a global leader in social media...... See more »

Hootsuite Blogs

December 9, 2020HootSuite Blog

5 Social Media Strategy Questions Every CMO Needs to Answer in 2021

Social media hit historical highs in the CMO budget this year. In fact, spending on social media mark... See more »
December 8, 2020HootSuite Blog

10 Unique Instagram Reels Ideas to Get People Watching Your Channel

Move over TikTok, Instagram Reels are here—and they’re looking to make a splash. Launched in late-201... See more »
December 3, 2020HootSuite Blog

How to Switch to an Instagram Business Profile + 10 Benefits

How do you know I’m serious about sharing information about setting up Instagram Business accounts? I... See more »
December 1, 2020HootSuite Blog

How to Reduce Your Workload with a Facebook Auto Poster

Let’s face it. Facebook is just one part of your marketing strategy. You have so many other things to... See more »
November 26, 2020HootSuite Blog

Why You Shouldn’t Post to All Your Social Media Channels at Once (And What to Do Instead)

You’re busy. Managing your brand’s multiple social networks can be challenging. We get it. So maybe y... See more »
November 17, 2020HootSuite Blog

Live Shopping on Instagram: Everything You Need to Know to Get Started

Ever wanted to be the star of your own shopping channel? Good news: Instagram’s new Live Shopping fea... See more »
November 10, 2020HootSuite Blog

How to Create Beautiful Instagram Carousel Posts (Free Templates)

Instagram carousel posts are one of the most engaging formats on social media right now. Hootsuite’s ... See more »

Hootsuite Press Releases

September 25, 2020PressReleasePoint

5 Best Hootsuite Alternatives to Check out for Free in 2020 - RecurPost

Social media management has changed quite a lot in recent years. There are a lot of social media sche... See more »
September 22, 2020GlobalNewswire

Hootsuite Recommends You Stop Posting on Social Media (and Start Listening and Connecting)

New study finds social's value extends far beyond posting, suggesting organizations take a more strat... See more »
June 29, 2020hootsuite

Hootsuite Appoints Former Zendesk Chief Operating Officer Tom Keiser to Chief Executive Officer

Hootsuite today announced Tom Keiser, former COO of Zendesk, has been appointed as the company’s new ... See more »
May 21, 2020GlobeNewswire

Reimagining Customer Engagement at CXN

Hootsuite launches largest global social experience with new conference CXN (Connection)Hootsuite lau... See more »
March 18, 2020GlobeNewswire

Helping Small Businesses and Nonprofits Stay Connected During COVID-19 Crisis

Hootsuite provides free access to its Professional PlanHootsuite provides free access to its Professi... See more »
January 30, 2020GlobeNewswire

Social media use spans almost half global population

Vancouver, BC, Canada, Jan. 29, 2020 (GLOBE NEWSWIRE) -- ----------------------------VANCOUVER, BC - ... See more »
May 23, 2019GlobeNewswire

Hootsuite Announces Google Preferred Partner Status, Launches Google My Business App

Google My Business App Gives Customers a Central Location in the Hootsuite Platform to Manage Their D... See more »

Hootsuite Videos

Social Media

Hootsuite Headquarters

111 East 5th Avenue

Vancouver, British ColumbiaV5T 4L1

604-484-8902

Driving Directions »

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Hootsuite Summary

ABOUT

Overview

Hootsuite Media, Inc. is a private company which developed and markets Hootsuite, a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks. It is a social media management s...

CEO

Hootsuite's CEO, Tom Keiser, currently has an approval rating of 61%. Hootsuite's primary competitors are Sprout Social, Sendible & AgoraPulse.

Website

hootsuite.com

Frequently Asked Questions about Hootsuite

  1. When was Hootsuite founded?

    Hootsuite was founded in 2008
  2. Who is Hootsuite's CEO?

    Hootsuite's CEO is Tom Keiser
  3. How much revenue does Hootsuite generate?

    Hootsuite generates $200M in revenue
  4. How much funding does Hootsuite have?

    Hootsuite has historically raised $334.9M in funding
  1. Where is Hootsuite's headquarters?

    Hootsuite's headquarters is in Vancouver British Columbia, CA
  2. How many employees does Hootsuite have?

    Hootsuite has 1,504 employees
  3. What sector does Hootsuite operate in?

    Hootsuite is in Internet Software, Social Media Management, Digital Marketing
  4. Who are Hootsuite's competitors?

    Hootsuite's top competitors are Sprout Social, Sendible, AgoraPulse