Visual IQ: Multi-Touch Attribution Is Dead: Measured Launches Cross-Channel Incrementality Measurement for Marketers
Industry Veterans from Visual IQ, Conversion Logic and MarketShare Build Next Generation Cross-Channel Marketing Measurement After two years of refining ...The post Multi-Touch Attribution Is Dead: Measured Launches Cross-Channel Incrementality Measurement for Marketers appeared first on MarTechSeries.
Read full article »
Visual IQ is a marketing intelligence platform that analyzes people-based insights and attributes to optimize marketing performance for advertising agencies.
Read more