Nike |

Nike designs, manufactures and commercializes footwear, apparel, sports equipment and accessories.

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Nike Revenue, Funding, Number of Employees, Competitors and Acquisitions

NIKE CEO

Mark Parker

Chairman & CEO

Mark Parker

Approval Rating: 64/100

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Founded:

1964

Headquarters:

BeavertonOregon

Status:

PublicNYSENKE

Industry Sector:

Footwear

Apparel

Completeness:

100%

KEY STATS

Revenue

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What is Nike's revenue?

<1M

Employees

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How many people work at Nike?

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TOP COMPETITORS

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Nike was founded in 1964 and its headquarters is located in Beaverton, Oregon, USA. Nike has $34.7B in revenue and 74400 employees. Nike's top competitors are Lululemon Athletica, PUMA and New Balance.

Nike Competitive Set

COMPANYLEADERSHIPCEO SCORE

EMPLOYEES
(ESTIMATED IF PRIVATE)

TOTAL FUNDING

REVENUE
(ESTIMATED IF PRIVATE)

LIKELY OUTCOME
NikeNike ceo

Mark Parker

Chairman & CEO

64/100
1Lululemon Athletica ceoLululemon Athletica

12,500$327.6M$2.5B
2PUMA ceoPUMA

Bjorn Gulden

CEO

80/10011,267
$4.2B
3New Balance ceoNew Balance

Robert T DeMartini

President & CEO

58/1005,000
$3.9B
4ASICS ceoASICS

Motoi Oyama

Chairman & CEO

74/100
$10K$3.4B
5Reebok ceoReebok

7,386
$1.5B
6Skechers ceoSkechers

Robert Greenberg

Chairman & CEO

62/1009,800$77M$4B
7Fila ceoFila

Gene Yoon

CEO

40/100235
$37.3M
8Vans ceoVans

Doug Palladini

President

64/1004,000
$452.3M

Nike Revenue History

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Nike Employee History

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Nike Leadership

NAMETITLESOCIAL MEDIA
Mark Parker
Mark Parker

Chairman & CEO

Chairman & CEO- -

Nike Acquisitions

COMPANY ACQUIRED ACQUISITION DATEAMOUNTDESCRIPTION
Virgin MegaVirgin MegaAug 2016undisclosedVirgin Mega develops a gamified​ shopping application for fans to compete with each other as they wait in a digital queue for exclusive products.
Umbro PlcUmbro PlcOct 2007580M
StarterStarterAug 200443M
Converse, Inc.Converse, Inc.Jul 2003$309MConverse manufactures and sells footwear, apparel and skating shoes.
Hurley International, LLCHurley International, LLCMar 2002$95MHurley International designs and markets swimwear, eyewear and apparels.
Bauer Hockey, Inc.Bauer Hockey, Inc.Jan 1994undisclosedBAUER designs, manufactures and commercializes hockey equipment.

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Nike has acquired 6 companies.Nike's latest acquisition was Virgin Mega in Aug 2016. Virgin Mega develops a gamified​ shopping application for fans to compete with each other as they wait in a digital queue for exclusive products.

Nike Funding History

Since Nike was founded in 1964, it has participated in 2 rounds of funding. In total Nike has raised $1.0B. Nike's last funding round was on Apr 2013 for a total of $1.0B

ROUNDFUNDING DATE AMOUNTINVESTORS
DebtApr 2013$1B
IPODec 1980$

Total: $

Nike Investments

COMPANYDESCRIPTIONSTATUSINVESTMENT DATE/SOURCEROUNDEXIT DATEFOLLOW
Grabit provides electroadhesion-based gripping products for robotics and material handling applications in logistics, aerospace and assembly industries.PrivateMay 30, 2017Equity
Reflektion is an AI-driven customer engagement platform that offers shopper insights and product intelligence solutions for retailers and brands.PrivateJan 23, 2014Series B
Grabit provides electroadhesion-based gripping products for robotics and material handling applications in logistics, aerospace and assembly industries.PrivateOct 06, 2013Series A

Nike has acquired 6 companies.Nike's latest acquisition was Virgin Mega in Aug 2016. Virgin Mega develops a gamified​ shopping application for fans to compete with each other as they wait in a digital queue for exclusive products.

Nike News

Nike: Steve Harrington Reimagines the Nike Air Force 1 and Air Jordan 1Nike tapped Steve Harrington to bring his creative vision to the brand's All-Star Weekend festivities. The L.A. artist's custom designs will be front and center at the Nike Makers Space at The Grove, where they're being used to transform the Air Force 1 and Air Jordan 1 Mid. The silhouettes come in ...Continue readingFreshness Mag
Nike: Nike and Xbox have made three Air Jordan III Xbox One X consoles, and you can win oneNike is putting itself about a bit. Not content with signing up PlayStation for an exclusive pair of PS4-inspired trainers, it's not working with rival Xbox for a competition to win one of three exclusive Air Jordan III inspired Xbox One X consoles.The...Pocket-lint
Nike: Redefining Speed: Nike Mercurial 360 FlynitRedefining Speed: Nike Mercurial 360 FlynitSGB Online
Nike: For and against: Nike's 'Nothing Beats a Londoner' campaignNothing Beats a Londoner, Nike's new campaign by Wieden+Kennedy, has already been hailed by one tabloid as one of the best ads ever made - but not everyone sees it that way. Here, two ad execs give their wildly differing takes on a spot about the capital that's got the nation talking."I'm not even a native Londoner, but I think nothing beats this epic film"The case for - by Steve Vranakis, executive creative director, Creative Lab, Google and D&AD presidentWatching Nike's Nothing Beats a Londoner film, all I can say is wow. And shot through with feelings of optimism and delight, the ad is getting plaudits from all quarters of the city - from the kids on street to the mayor of London. This is not at all surprising given the creative agency, Wieden & Kennedy, has made a piece of work that genuinely captures and celebrates young people's view of living, training and pursuing their passion in this most multicultural of cities.From a filmmaker's view, it's an amazing piece of work. It has humour, empathy and a ground-level grittiness, thanks to filming in 16 mm - combined with moments of surreality and self-deprecation. The visual effects echo social media-style filters and memes (like the tears from comedian Michael Dapaah) rather than those seen in over-the-top big budget extravaganzas.The ad takes risks - the allusion to Peckham's edgy vibe of the not too distant past could've ruffled feathers but it was carried off in the script with the deadpan line "What's wrong with Peckham?" from local rapper Giggs. While it features kids verbally and literally sparring, you know they are united in their determination and their pride in their city, no matter which borough they come from.The ad's use of 'celebrities' is just perfect. They are deployed with a light touch without big setups and 'look who it is' signalling. I can spot Skepta amid an array of homegrown grime and sporting talent but I am not going to pretend at my age I recognise everyone involved. What I do know is that the featured talent has credibility with the target audience and their fame derives from their skills and abilities - not for being 'celebrities' from reality shows. They are an inspirational choice in every sense.But back to the people; it's the people that make the ad and Nike makes sure London is shown in the round, from the rowers with their unthinking parents yelling "failure" to the kids battling for space on the multi-sports court, the tennis players in howling winds and the runner making tracks on two miles of streets just to get to training.The ad has a dynamic tension in that its creating a community around a narrative promoting rivalries - both individual and within boroughs. They show all the competitiveness, cockiness and bravado of youth but of course it's these characteristics that unite them and make the city so culturally rich. At the end the film celebrates the uniqueness of this cool community in one of the most vibrant, dynamic cities in the world. A dictionary would say that a city is a geographically defined urban area - but Nike knows that it's the people with their passions, energy and positivity that make a city special.Just as Adidas has shown great innovation in the creative space using visionary artists such as Kanye West, Nike is also putting a stake in the ground with a rising generation of credible UK music personalities willing and able to represent. I have no doubt other cities are already putting calls in to the Nike and Wieden & Kennedy offices asking for similar treatment.And of course, everyone is watching the action on mobile - because that's where we are leaning in to our enthusiasms and finding those cultural moments that we can share and be part of. And its where creators like the artistes in the ad can show what they do and reach an engaged audience. The ad has had 2.6m views on YouTube in five days and with the individual reach of the participating talent and the enthusiasm of the real Londoners involved viewing is going to go stratospheric.Nike has delivered a filmic gift to the people who have made the brand what it is and I'm genuinely excited to see what it does next.As someone who's spent the last 20 years in this incredible city, has been welcomed unconditionally and managed to do his best work here alongside some of the most talented creative people in the world, this film makes me feel proud, excited and optimistic.And as the announcement at the end of the film (from what I believe is the BBC World Service) states: 'This is London.'And this is what London is all about. Loading..."Maybe it's because I'm a... Glaswegian"The case against - by Andrew Orr, Client Services Director at TRONike's Nothing Beats a Londoner advert is being hailed as one of the best commercials ever made, and it's not hard to see why. The sentiment is powerful, and the message is unswervingly clear. Wieden+Kennedy has produced a fine, authentic piece of work in response to its brief - to essentially make Nike progressive - and the consumer reaction is proof that its creative resonates.London is a natural choice for pinning brand marcomms on for a plethora of reasons - its cultural diversity, liberal environment and the sheer commercial value of its consumers. It's really refreshing to see a brand like Nike clearly representing the rich scale of London's subcultures and candidly embracing its stereotypes. There's no doubt that Londoners have deep-rooted pride in their home city. But so do Mancunians, Brummies and Glaswegians - let alone the smaller towns and cities across this Great Britain.The further you get away from London, the less it represents you, and there are big anti-establishment movements happening outside of the capital. As part of Ogilvy's brilliant 'Get Out There' initiative, its research last year unveiled the vast disparity between London and the rest of the UK: 54% of people from outside the capital think Londoners have a different view of what it means to be British than they do. And 61% per cent of people who do not live in the capital believe Londoners do not share their values. This is no doubt in the same way that New York City doesn't speak for all of the United States.Nevertheless, we are increasingly seeing mega brands attach themselves to big metropolitan cities globally, with the hope that their aspirational messaging will cascade down. Globalised marketing programmes often join up key cities through utilising the same platform, and we so often see the same look and feel across different markets with only nuanced variations. This implementation strategy poses many benefits, from consistency to cost savings, however, one size does not always fit all - and in fact runs the risk of jeopardising the integrity of the campaign.The incessant rise of living costs has triggered a worldwide trend of decentralisation, whereby people are being priced out and leaving tier one cities. As a result, more culturally progressive areas are being created. In our opinion, it feels like these areas of society are being left out of the conversation and isolated, which is of particular importance for millennials and Gen Z, who are constantly seeking to join in on discussions socially. Campaigns focussed on tier one won't necessarily resonate with what are really valuable consumers. Brands that want to connect with consumers meaningfully should consider investing in campaigns that represent the diverse society that we live within.Part of our service offering is providing brand ambassadors for our clients' campaigns, and we are fortunate to have a really diverse talent network - offering on-the-ground insights into regional cultures from every nook and cranny of the country. These insights enable us to stay truly connected. We are increasingly recognising the power of the regionalisation of marketing in order to deliver an authentic approach to the campaign's we create.It's undeniable that London is a vibrant and diverse metropolis and we should be rightly proud of celebrating our capital city. At the same time, we believe there is huge opportunity in connecting directly with the rest of the nation, from Aberdeen to Cornwall, in order to produce meaningful work that truly resonates.You be the judge:Show me entity :: 18297The Drum
Nike: Nike Loves London, GE Knows What Matters: The Top 5 Ads Of The WeekThe Swoosh breathes air, Monoprix turns its products into pick-up lines, and CNN gives more truth apples.It may declare that "Nothing Beats a Londoner," but what the epic Nike spot that dropped last Friday really says is "Nothing Beats a Nike Ad at Its Best." Yes, it's got the quick cuts and multi-sport fun of "Short a Guy," but it also shows the brand putting young unknowns not only alongside superstar athletes and artists but on a pedestal above those stars. And according to Wieden+Kennedy London creative directors Paddy Treacy and Mark Shanley, that's the most important part.Read Full StoryFast Company
Nike: Nike London advert: The inside story from some who featureA quick game for you: Name all the famous people you can spot in the new Nike ad. The cameos come thick and fast - with Giggs, Skepta, Harry Kane, Mo Farah and Dina Asher-Smith, to name just a few. Nothing Beats A Londoner features athletes...Brief Report
Nike: What is Apple Watch Nike+? And how is it different to the standard Apple Watch?Here's everything you need to know about Apple Watch Nike+. Be sure to check out our Apple Watch Nike+ review as well, where we said it looks great, has a sporty feel, and feels really comfortable on the wrist. What is Apple Watch Nike+? Alongside the Apple Watch Series 2, Apple unveiled a Nike+ edition of its second-generation smartwatch. [...]Straylite Media
Nike: How French Directors Megaforce Captured the Spirit of London in Nike's Wild New AdSome Nike commercials are as memorable for their camerawork, and the way they're shot, as for their celebrity stars or message of inspiration. Guy Ritchie's stunning 2008 spot "Take It to the Next Level" immediately comes to mind. A decade later, the brand's newest effort from Wieden + Kennedy London, titled "Nothing Beats a Londoner,"...Adweek
Nike: Clean Collaborations! The UNDEFEATED x Nike Zoom Kobe 1 Protro PackThe good folks over at Nike are looking to take things over just ahead of All-Star Weekend. Today they are back, pairing up with UNDEFEATED for a special collaboration for our sneaker collections. Today we get our first look at The UNDEFEATED x Nike Zoom Kobe 1 Protro Pack. The new pack features three colorways [...]SourcestupidDOPE
Nike: Riccardo Tisci's latest collection for Nike in stores(Relaxnews) - After hinting at an upcoming collaboration with Nike back in October last year, Riccardo Tisci's latest collection with NikeLab finally hits stores on Friday.FashionNetwork

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Nike Website History

Screengrabs of how the Nike site has evloved. (Click to expand)

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Owler has collected 18 screenshots of Nike's website since Jul 2012. The latest Nike website design screenshot was captured in Jan 2018.

Nike Headquarters

undefined company logo

1 SW Bowerman Dr

Beaverton, Oregon 97005

1-503-671-6453

Driving Directions

google map

Nike Summary Information

Nike (MYSE, NKE) manufactures and distributes shoes, apparel, and accessories. Founded in 1964, the company has its headquarters in Beaverton, Oregon. Nike is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. It is one of the largest suppliers of athletic shoes and apparel. Nike is a major manufacturer of sports equipment with revenues exceeding $24.1 billion in fiscal year 2012. In 2014, the company was valued at $19 billion making it the most valuable brand in the sports business. The company was formerly known as Blue Ribbon Sports and officially became Nike in 1971. The company name Nike was taken from the name of the Greek goddess of victory. It markets its product under its own name as well as Nike Golf, Nike Pro, Nike+, Air Jordan, and others. Its subsidiary companies are Brand Jordan, Hurley International, and Converse. In its first year of business as Blue Ribbon Sports, the company was able to sell 1,300 pairs of Japanese running shoes grossing $8,000. In 1971 as the relationship between Blue Ribbon and Onitsuka Tiger neared the end, Blue Ribbon Sports was ready to launch its own line of footwear. It would bear the Swoosh newly designed by Carolyn Davidson. It was first used by the company in June 1971 and was registered with the US Patent and Trademark Office in 1974. Over the years, the company has acquired several apparel and footwear companies some of which have already been sold. Its first acquisition was the footwear company Cole Haan in 1988. Six years later, it acquired Bauer Hockey and then purchased surf apparel company Hurley International. In 2003, it paid $309 million to acquire Converse, manufacturers of the Chuck Taylor All Stars line of sneakers. The company then acquired Starter and Umbro in 2004 and 2008, respectively. In order to refocus on its core business, Nike began divesting some of its subsidiaries in the 2000s. As of 2013, only two subsidiaries are left namely Converse and Hurley International. Nike has been ranked as one of the top three companies that are climate-friendly. Its programs have also been praised by various groups such as the Nike Grind program and the Reuse-A-Shoe program. Nike promotes its products through sponsorships with celebrity athletes, professional teams, and college athletic teams. The company competes with Under Armour, Asics, and New Balance. The company CEO is Mark Parker with an Owler approval rating of 85%.

Nike's Chairman & CEO, Mark Parker, currently has an approval rating of 64%. Nike's primary competitors are  Lululemon Athletica PUMA New Balance.

Visit the Nike website to learn more.