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Neils B. Christiansen's photo - CEO of LEGO

CEO

Neils B. Christiansen

CEO Approval Rating

92/100

Founded:

1932

Status:

PrivateIndependent Company

Est. Annual Revenue
$7.2B
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Est. Employees
20,400
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LEGO TOP COMPETITORS OR ALTERNATIVES

RANK

COMPANY

CEO

CEO RATING

EMPLOYEES

FUNDING

REVENUE

LEGO's company profile
Neils B. Christiansen's photo - CEO of LEGO

Neils B. Christiansen

CEO

92/100
20,400
$0
$7.2B
View Profile
1
LEGO's Competitor - Mattel logo
Ynon Kreiz's photo - Chairman & CEO of Mattel

Ynon Kreiz

Chairman & CEO

84/100
27,000
- -
$5.2B
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2
LEGO's Competitor - Hasbro logo
Brian D. Goldner's photo - Chairman & CEO of Hasbro

Brian D. Goldner

Chairman & CEO

77/100
5,800
- -
$5.9B
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3
LEGO's Competitor - Bandai America logo
CEO Avatar

CEO

- -
- -
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4
LEGO's Competitor - Tomy Company logo
Kantaro Tomiyama's photo - Chairman & CEO of Tomy Company

Kantaro Tomiyama

Chairman & CEO

- -
2,568
- -
$1.6B
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5
LEGO's Competitor - MGA logo
Isaac Larian's photo - President & CEO of MGA

Isaac Larian

President & CEO

66/100
1,100
- -
$5B
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6
LEGO's Competitor - Melissa & Doug logo
Doug Bernstein's photo - Co-Founder & CEO of Melissa & Doug

Doug Bernstein

Co-Founder & CEO

66/100
3,000
- -
$1.1B
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7
LEGO's Competitor - Simbatoys logo
CEO Avatar

CEO

- -
- -
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8
LEGO's Competitor - Giochi Preziosi logo
CEO Avatar

Dario Berte

CEO

90/100
300
- -
$460.9M
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9
LEGO's Competitor - Playmobil logo
CEO Avatar

CEO

- -
40
- -
$9M
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10
LEGO's Competitor - Ravensburger logo
Clemens Maier's photo - CEO of Ravensburger

Clemens Maier

CEO

79/100
2,000
- -
$500M
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11
LEGO's Competitor - LeapFrog Enterprises logo
John Barbour's photo - CEO of LeapFrog Enterprises

John Barbour

CEO

65/100
524
$117M
$222.9M
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12
LEGO's Competitor - Spin Master logo
Max Rangel's photo - President & CEO of Spin Master

Max Rangel

President & CEO

83/100
2,000
- -
$1.8B
View Profile

Missing a competitor? Contribute!

Mattel is one of LEGO's top competitors. Mattel was founded in 1945 in El Segundo, California. Like LEGO, Mattel also operates in the Specialty Stores industry. Mattel generates $2.1B less revenue than LEGO.

Hasbro is a top competitor of LEGO. Hasbro was founded in 1923, and is headquartered in Pawtucket, Rhode Island. Like LEGO, Hasbro also competes in the Specialty Stores field. Hasbro generates $1.3B less revenue vs. LEGO.

Bandai America is seen as one of LEGO's top competitors. Bandai America is headquartered in , , and was founded in null. Bandai America operates in the industry. Bandai America generates NaN% the revenue of LEGO.

LEGO Acquisitions

COMPANY ACQUIRED
ACQUISITION DATE
AMOUNT
DESCRIPTION
Sohobricks

Nov 2019

Source »
undisclosed
Sohobricks is a manufacturer and distributor of clone bricks for individuals.
BrickLink Limited

Nov 2019

Source »
undisclosed
BrickLink is an online marketplace that allows users to sell and buy new and used LEGO toys.

These are all the companies that LEGO has acquired. LEGO has acquired 2 companies and its latest acquisition was Sohobricks in Nov 2019. Sohobricks is a manufacturer and distributor of clone bricks for individuals.

LEGO Funding History

No recent funding data found related to LEGO

LEGO Investments

No recent investments found related to LEGO

LEGO News

September 20, 2021Brick Fanatics

LEGO's latest ad weighs in on the possibility of goats coming back

The LEGO Group's latest Rebuild the World ad seems to weigh in on the possibility of the company brin... See more »
September 20, 2021Brick Fanatics

LEGO launches new Rebuild the World ad

The LEGO Group has debuted its latest Rebuild the World ad, which is filled with more real-life recre... See more »
September 20, 2021Brick Fanatics

Future LEGO sets will focus on diversity and inclusion

The LEGO Group's Vice President of Design Matthew Ashton says that more themes will focus on issues o... See more »
September 19, 2021Brick Fanatics

LEGO may have set expectations too high for NEXO KNIGHTS

The latest episode of the Bits N' Bricks podcast is about LEGO NEXO KNIGHTS and why the theme was can... See more »
September 19, 2021Brick Fanatics

LEGO Ideas 21318 Tree House is on back order again

The popular LEGO Ideas 21318 Tree House can't stay in stock for long at the official online store as ... See more »
September 18, 2021Brick Fanatics

Turn your LEGO VIP points into postcards with new reward

A new VIP reward has appeared on the official online LEGO store, revealing that you can now redeem yo... See more »
September 17, 2021Brick Fanatics

LEGO 40516 Everyone is Awesome reportedly banned in China

China has reportedly banned sales of the LEGO Group's first LGBTQIA+ set, 40516 Everyone is Awesome. ... See more »

LEGO Press Releases

June 25, 2021WebWire

LEGO Fifth Avenue X Broadway

The LEGO Group is putting Broadway back in the limelight after an extended hiatus, assembling some of... See more »
May 7, 2021WebWire

Relive Daring Missions With the New Lego Star Wars the Bad Batch Attack Shuttle Construction Set

The LEGO Group reveals a cool, brick-built version of the The Bad Batch - Attack Shuttle inspired by ... See more »
April 19, 2021WebWire

New LEGO Harry Potter sets explore the wonderment of the Wizarding World

The LEGO Group and Warner Bros. Consumer Products have revealed a new captivating mix of LEGO® sets t... See more »
April 1, 2021WebWire

Save our Soles - New LEGO SmartBricks promise to eliminate the agony of standing on a rogue LEGO brick

In news long-awaited by LEGO fans, the LEGO Group has revealed its latest product innovation, SmartBr... See more »
January 29, 2021WebWire

a pilot initiative on climate action

The LEGO Group has joined the European Commission's new Green Consumption Pledge pilot initiative -... See more »
January 15, 2021WebWire

Lego Ninjago Marks Its 10 Year Anniversary With Legacy Sets and Stylish Collabs

The LEGO Group calls on all masters of Spinjitzu to celebrate a decade of LEGO® NINJAGO® with the lau... See more »
December 30, 2020WebWire

Let creativity bloom with new botanical builds from the LEGO Group

Today, the LEGO Group has revealed a new range of mindful models for the green-fingered. The decorati... See more »

LEGO Videos

Social Media

LEGO Headquarters

Hojmarksvej 8

Billund, North JutlandDK-7190

45-79-50-60-70

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LEGO Summary

ABOUT

Overview

LEGO is a Denmark-based toy production company that designs, manufactures and commercializes building kits and toys for kids. LEGO was founded in 1932. LEGO's headquarters is located in Billund, North Jutland, DK DK-7190. LEGO's latest acquisitions in...

CEO

LEGO's CEO, Neils B. Christiansen, currently has an approval rating of 92%. LEGO's primary competitors are Mattel, Hasbro & Bandai America.

Website

lego.com

Frequently Asked Questions about LEGO

  1. When was LEGO founded?

    LEGO was founded in 1932
  2. Who is LEGO's CEO?

    LEGO's CEO is Neils B. Christiansen
  3. How much revenue does LEGO generate?

    LEGO generates $7.2B in revenue
  4. How much funding does LEGO have?

    LEGO has historically raised $0 in funding
  1. Where is LEGO's headquarters?

    LEGO's headquarters is in Billund North Jutland, DK
  2. How many employees does LEGO have?

    LEGO has 20,400 employees
  3. What sector does LEGO operate in?

    LEGO is in Specialty Stores
  4. Who are LEGO's competitors?

    LEGO's top competitors are Mattel, Hasbro, Bandai America