TrueCar is the biggest rival of Autotrader. TrueCar is headquartered in Santa Monica, California, and was founded in 2005. Like Autotrader, TrueCar also operates in the Automobile Dealers, Service providers, Online Platforms space. TrueCar generates 17% the revenue of Autotrader.
CarGurus is Autotrader's #2 competitor. CarGurus is a Public company that was founded in Cambridge, Massachusetts in 2006. Like Autotrader, CarGurus also works within the Automobile Dealers, Service providers, Online Platforms sector. CarGurus has 1,800 fewer employees vs. Autotrader.