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Adara

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Layton Han's photo - CEO of Adara

CEO

Layton Han

CEO Approval Rating

100/100

Founded:

2009

Status:

PrivateIndependent Company

ADARA TOP COMPETITORS OR ALTERNATIVES

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CEO

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Missing a competitor? Contribute!

Boxever has been one of Adara's top competitors. Boxever is a Private company that was founded in 2011 in Dublin, County Dublin. Boxever operates in the Internet Software industry. Compared to Adara, Boxever has 205 fewer employees.

nSight is seen as one of Adara's biggest rivals. nSight is a Private company that was founded in Nashville, Tennessee in 2013. nSight is in the Travel Agency industry. nSight has 165 fewer employees vs. Adara.

Skift is perceived as one of Adara's biggest rivals. Skift was founded in New York, New York} in 2011. Skift competes in the Business Information Research industry. Compared to Adara, Skift generates $136.5M less revenue.

Adara Acquisitions

No recent acquisitions found related to Adara

Adara Funding History

Since Adara was founded in 2009, it has participated in 5 rounds of funding. In total Adara has raised $69.1M. Adara's last funding round was on Apr 2020 for a total of $2.0M

ROUND

FUNDING DATE

AMOUNT

INVESTORS

Debt - PPP (CARES Act)
Apr 2020
$2M - $5M

U.S. Small Business Administration.

Series C
Sep 2015
$23M
Equity
Feb 2013
$20M
Equity
Jan 2012
$12.4M
Series A
Apr 2011
$11.7M
-

Since Adara was founded in 2009, it has participated in 5 rounds of funding. In total Adara has raised $69.1M. Adara's last funding round was on Apr 2020 for a total of $2.0M

Adara Investments

COMPANY

DESCRIPTION

AMOUNT

INVESTMENT DATE

ROUND

EXIT DATE

Scalefast develops and deploys enterprise cloud management solutions for businesses.
$6M
Dec 06, 2017
Series A
-

Adara News

December 3, 2020Martech Series

Programmatic and Data Giants Crimtan and Adara Partner up to Supercharge Customer Acquisition

Adara, the leader in verified identity and permissioned data and dynamic programmatic specialists Cri... See more »
October 19, 2020Martech Series

ADARA Announces Cortex 3.0 - The Leading Platform for Permissioned Data and Verified Identity

Marketers can access AI-driven audiences based on proprietary, cookieless ID Graph ADARA, the market ... See more »
October 8, 2020Cablefax

Adara Scores Tennessee Deployment

Adara Technologies said a Tennessee-based public utility is the latest service provider to deploy its... See more »
August 23, 2020Campaign Middle East

DCT Abu Dhabi selects Adara to run first connected TV campaign in USA

The Department of Culture and Tourism - Abu Dhabi (DCT Abu Dhabi) has partnered with ADARA, the marke... See more »
April 14, 2020TTG Asia

Adara unfurls new data platform for destination marketers

As part of its Covid-19 response, travel intelligence company Adara has rolled out a new data product... See more »
March 23, 2020Travel Daily Media

ADARA launches customer identity guide for travel marketers adjusting to end of cookies era

ADARA, the world's travel data co-op and leading provider of traveller intelligence, released importa... See more »
March 21, 2020FinanzNachrichten

Adara Covid-19 Resource Center Finds Upward Trends From Travel to China

PALA ALTO, CA / ACCESSWIRE / March 20, 2020 / ADARA, the world's travel data co-op and leading provid... See more »

Adara Blogs

December 3, 2020Adara, Inc. Blog

Conference: Reimagining your Omni-channel strategy in new normal

For the 5th session in our 'Navigating the Road to Recovery in 2021' Conference, learn how ADARA is l... See more »
December 3, 2020Adara, Inc. Blog

Conference Video: Product Demos – Reimagining your Omni-channel strategy in new normal

Navigating the Road To Recovery in 2021 ADARA Virtual Tourism Conference | Dec 3rd  ‘Reimagining... See more »
December 3, 2020Adara, Inc. Blog

Conference: Taking our best shot–data powerhouses ARC and ADARA explore recent travel trends and vaccine news.

For the 6th session in our 'Navigating the Road to Recovery in 2021' Conference, we welcome Chuck Tha... See more »
December 3, 2020Adara, Inc. Blog

Conference: Travel Demand Forecast, and Tourism Hot Topics for 2021

For the 4th session in our 'Navigating the Road to Recovery in 2021' Conference, we welcome Zeek Cole... See more »
December 3, 2020Adara, Inc. Blog

Conference Video: Tourism Hot Topics for 2021 Panel

Navigating the Road To Recovery in 2021 ADARA Virtual Tourism Conference | Dec 3rd  ‘Travel Dema... See more »
December 3, 2020Adara, Inc. Blog

Conference: Anatomy of a travel recovery. What to look for in 2021

For the 2nd session in our 'Navigating the Road to Recovery in 2021' Conference, Adam Sacks, the lead... See more »
December 3, 2020Adara, Inc. Blog

Conference Video: Adam Sacks – Anatomy of a travel recovery

Navigating the Road To Recovery in 2021 ADARA Virtual Tourism Conference | Dec 3rd  ‘Anatomy of ... See more »

Adara Press Releases

August 19, 2020EIN Presswire

Department of Culture and Tourism - Abu Dhabi Selects ADARA to Run First-ever Connected TV (CTV) Campaign in USA

CTV proved to be an effective channel for DCT Abu Dhabi, while also driving incremental bookings of 2... See more »
June 5, 2019PR Newswire

ADARA Announces Completed Development and Release of New Single VNF Cloud SD WAN

SAN JOSE, Calif., June 5, 2019 /PRNewswire/ -- ADARA, Inc., a SDN and Cloud Networking company, annou... See more »
April 3, 2019PR Newswire

ADARA Appoints MWWPR as AOR Across EMEA

LONDON, April 3, 2019 /PRNewswire/ -- ADARA, the world's travel data co-op and leading provider of pr... See more »
April 3, 2019StreetInsider

ADARA Appoints MWWPR as AOR Across EMEA

ADARA, the world's travel data co-op and leading provider of predictive traveller intelligence for tr... See more »
June 12, 2018PR Newswire

LiveRamp and ADARA to Power People-based Marketing for Travel, Tourism Industries

SANTA CLARA, Calif., June 12, 2018 /PRNewswire/ -- Today at the Skift Tech Forum, LiveRamp®, an Acxio... See more »
October 21, 2015PR NEWSWIRE

Fifty Percent of Holiday Travelers Wait for Last Minute Deals Before Booking

MOUNTAIN VIEW, Calif., Oct. 21, 2015 /PRNewswire/ -- New research from ADARA, the leader in leveragin... See more »

Social Media

Adara Headquarters

1070 E Meadow Circle

Palo Alto, California94303

408-876-6360

Driving Directions »

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Adara Summary

ABOUT

Overview

Adara provides a platform to transform loyalty, search and booking data that allows companies to better understand, reach and engage customers. Adara was founded in 2009. Adara's headquarters is located in Palo Alto, California, USA 94303. It has rais...

CEO

Adara's CEO, Layton Han, currently has an approval rating of 100%. Adara's primary competitors are Boxever, nSight & Skift.

Website

adara.com

Frequently Asked Questions about Adara

  1. When was Adara founded?

    Adara was founded in 2009
  2. Who is Adara's CEO?

    Adara's CEO is Layton Han
  3. How much revenue does Adara generate?

    Adara generates $147.5M in revenue
  4. How much funding does Adara have?

    Adara has historically raised $69.1M in funding
  5. Where is Adara's headquarters?

    Adara's headquarters is in Palo Alto California, USA
  1. How many employees does Adara have?

    Adara has 275 employees
  2. What sector does Adara operate in?

    Adara is in Business Support Services
  3. Who are Adara's competitors?

    Adara's top competitors are Boxever, nSight, Skift
  4. Who has Adara invested in?

    Adara's has invested in companies such as Scalefast