AI has become part of the new narrative. Gartner reports that by 2025, 75% of B2B sales organizations will incorporate artificial intelligence into their sales playbook.

The business relationships you build are invaluable to your enterprise’s growth.

The lead nurturing process is the sales tactics and marketing strategies companies use to establish a genuine connection with leads throughout the sales funnel. A lead nurturing strategy strives to achieve this with interesting and insightful information that amplifies brand awareness and solidifies trust.

You may have heard that customer acquisition is more expensive than customer retention. While both are important to your business, boosting your customer retention rate offers more long-term value.

Marketing intelligence refers to data that marketing teams use to improve their decision-making process and guide their marketing efforts. Marketing intelligence is vital to organizations because it deepens their market understanding. When marketers gather intelligence, they’re examining their competitors, product performance, consumer base, the state of the industry, and more.

As you begin to build your sales practices, you’ll eventually reach a fork in the road: move forward with an inbound sales strategy or take the outbound sales approach? Though they appear similar, there is a subtle yet essential difference between inbound and outbound sales — and that is who initiates the sales process.

When it comes to ensuring your deals are managed effectively, the importance of a well-managed sales pipeline cannot be overstated.

Sales prospecting is an essential part of any business. It is how a salesperson identifies, reaches out, and builds relationships with leads and potential clients.

Effective prospecting methods have evolved throughout the years. Keeping up with the latest techniques in today's hyper-connected and digitally-driven world can be challenging.