zypmedia Blog DATA ANALYSIS OF CONSUMER SENTIMENT FOR SMALL BUSINESSES DURING COVID-19

Data Analysis of Consumer Sentiment for Small Businesses During COVID-19 ZypMedia connects local businesses with their local customers and the COVID-19 pandemic has wreaked havoc on both local businesses and communities. Almost half of the U.S. private workforce is employed by a small business and, prior to the crisis, we all interacted with these vital product and service providers to some extent daily. To provide small businesses with consumer’s insights to survive and thrive through the pandemic, ZypMedia executed a survey of over 550 consumers across America to better understand how this has impacted local vs. national shopping patterns, what has been missed the most, and what consumers wish would re-open first. We also looked into what local businesses might do now and in the near future to re-engage with local communities and get back in business.In the end, we are all local consumers who miss the convenience and community inherent in our local businesses and services. The goal is to use this survey to better understand the complexity and confusion of this time, and to understand where to focus in order to best navigate through this trying time from both a consumer and a local business perspective.