Zouk, 100% vegan lifestyle brand, has entered the IPL 2025 advertising spotlight with its high-impact campaign A Bagful of You, featuring Bollywood actress Kriti Sanon. The women-led brand made its on-screen debut during prime-time marquee matches on Connected TV via Jio Hotstar, becoming a rare new-age fashion entrant in a space traditionally dominated by legacy [...]The post Zouk makes IPL debut with Kriti Sanon in 'A Bagful of You' campaign appeared first on MediaBrief.
Zouk is an India-based in-store and online retailer that designs, manufactures, and distributes products including bags, wallets, and footwear for women.