Source: Zoomph Blog

Zoomph Blog Why Benchmarking is the Bedrock of a Winning Social Strategy

Never underestimate the power of competitive analysis when shaping your social media strategy. Back in 2011, while crafting the social media strategy for the Carolina Panthers, I would organize bookmark folders for the social profiles of EVERY pro sports team. Granted, it was only Facebook,...The post Why Benchmarking is the Bedrock of a Winning Social Strategy first appeared on Zoomph.

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