Zoomph Blog How Earned Media Coverage Added Value for 4 Nations Face-Off

In February, filling the place of the annual NHL All-Star Game, the NHL and NHLPA launched the first ever 4 Nations Tournament. Spanning about a week and a half, the tournament was played in a round-robin style pool play, followed by a one-game final between...The post How Earned Media Coverage Added Value for 4 Nations Face-Off first appeared on Zoomph.