As part of an integrated marketing system, SEO is a tool that should not be overlooked. You may be familiar with the term "SEO," but what exactly does that mean? "Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or unpaid ("organic") search results." (Google, 2015) There are several contributing factors that make up the SEO process as you can see in the image above. These are natural things that can be changed to increase your traffic and get more hits on your website. More hits = more [...]
