Zenman Blog How to Use Brain Triggers to Write Stellar Website Copy

In 1923, master copywriter Claude Hopkins published a book called Scientific Advertising. It went on to sell more than eight million copies. Today, the book is widely considered the foundation of direct marketing. "Nobody, at any level, should be allowed to have anything to do with advertising until he has read this book seven times," [...]The post How to Use Brain Triggers to Write Stellar Website Copy appeared first on Zenman.