The Challenge App Tape is a business within our locality that required a brand new ecommerce website and a stronger online presence. The aim of the client was to increase their customer base and retain frequent customer relationships with higher conversion rates. The client also requested a frequently updated blog to help grow their online activity. Execution In order to galvanise dormant customers, we helped devise a promotional e-mail marketing campaign sent to individual customers after 3 months of non-activity. We also created a 'related products' section on the site in order to improve user experience and boost sales on [...]The post A ZWS Case Study : App Tape appeared first on Zen Web Solutions.