Source: Z Squared Media Blog

Z Squared Media Blog Study Shows B2B Marketers Increase Spending, Usage of Content Marketing

Cleveland, OH - (December 5, 2011) A new study from the Content Marketing Institute and MarketingProfs shows that content marketing is now responsible for 26% of total B2B marketing spending. In addition, 60% of marketers plan to increase content marketing budgets in 2012, with a full nine of 10 organizations surveyed now using content marketing. [...]The post Study Shows B2B Marketers Increase Spending, Usage of Content Marketing appeared first on Z Squared Media.

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$25-100M
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