Your Design Online Blog Unique Paths to Purchase based on Buyer Persona

We frequently talk about Customer Journeys, and how to mass-personalize content to speak to a specific prospect about solutions to their specific needs, along their path to purchase. Google’s latest content on the topic demonstrates how the path to purchase varies based on a wide array of factors. Most notable stats: 84% of Americans are shopping for… The post Unique Paths to Purchase based on Buyer Persona appeared first on YDO | Website Design and Custom Web Development Atlanta.