Ah, the world wide web, since its inception way back in ‘89 a lot has changed - both in the world and the web. We’ve seen a massive shift in the nature of content, the platforms it’s presented on (and in) and the way in which it’s digested. In transitioning from print as the predominant medium into the digital sphere, there was bound to be some growing pains along the way.
With more and more businesses operating solely online (SaaS companies in particular) the importance of knowing your audience, and communicating to them effectively has never been more paramount. So, what’s this got to do with web formatting? We’re glad you asked.
