Yieldbot: A Brief History Of Internet Display Advertising -- And The People Who Hate It

Jonathan Mendez, whose main claim to fame is that he was the founder and CEO of Yieldbot until October, has written a history of the last 10 years of internet display advertising on his blog. While it's a good read, it is nearly 2,200 words. So as a public service, I am reducing the history of display advertising down to a few easily digested bullet points.