Dubai Festival City tasked Imosion Creative with creating National Day activities to drive buzz around the holiday, on-ground and online. The campaign commenced with architectural lighting to get guests in the patriotic spirit, and culminated on the National Day weekend, when Imosion Creative installed a 2.5 x 2.5 m art cube within the central atrium of the mall running 5 bespoke motion graphic films we produced. The cube was also host to the 'Faces on the Nation' experience, where shoppers could digitally apply face paint in one of several National Face paint themes. Using augmented reality, guests captured their patriotic image and shared it online with the campaign hashtag 'FacesOfTheNation'.Cast: Imosion CreativeTags: motion graphics, interactive, national, social, installation, experiential, digital, dubai festival city, day, activation, event, brand, uae and photobooth
