XVerify Blog Combine Open Data and Automated List Suppression for Better Email ROI

  Every email marketer’s goal is to send their most effective content to contacts actively engaging with their brand. But what happens when you see open rates decline, spam rates increase, or just a general lack of engagement from your audience?   It’s critical for marketers to understand not only who is engaging with their email but also to suppress those who have unsubscribed or are no longer active in the inbox. This is where … The post Combine Open Data and Automated List Suppression for Better Email ROI appeared first on XVerify Blog.