In channel revenue, the Pareto Principle-or 80/20 rule-is a familiar fact. 80% of your revenue is generated by only 20% of your partners, and the other 80% are either not enabled, not motivated, or missing the support needed to sell your solutions actively. So, why isn't this 80% driving sales? The Challenge: Why 80% of [...]The post Unlocking Channel Growth: Activate the Dormant partners with xAmplify appeared first on xAmplify.
xAmplify is a California-based marketing company that provides services such as sales enablement, digital content management and process automation for enterprises.