The "APPETIZER" Series: The original version of this piece first appeared as an Appetizer course in The Well-Fed E-PUB in December 2015, and was one I wanted to run as a blog post (with minor alterations) in order to get input from many voices. So I'm on the phone a few weeks back with one [...] Related StoriesThis Fallacy Trips Up a Lot of Writers (and Limits Their Income...)What Do You Say to a Prospect Who Asks for This?Got Some Examples of Clever Wordplay Like This?