WME: William Morris Endeavor (WME) Eyes India as the Next Global Concert Powerhouse

New Delhi [India], March 8: With the live music industry poised for an unprecedented boom, William Morris Endeavor (WME) is setting its sights on India as the next major market for global concert tours and emerging talent. Kirk Sommer, Global Co-Head of Music at WME, predicts that India will soon become one of the largest experiential markets, both for international artists seeking new audiences and for Indian artists rising to global superstardom.