Winterberry Group, a specialized management consultancy with deep experience in advertising, marketing, data, technology and commerce, released new research: "Collaborative Data Solutions: Data and Identity in the Era of Permission." The research delves into the surge in collaboration across and within companies to leverage data to optimize revenue and deliver consistent consumer interactions in a [...]The post Post-Cookie "Re-Think" of Digital Marketing Driving Surge of Innovation in Collaborative Data Solutions, According to New Winterberry Group Research appeared first on MarTech Series.
