If you've ever visited sites like Vimeo or YouTube you've probably come across video clips promoting a variety of products and services, offering you value added content by telling you the answers to burning questions you never knew you had. Usually these are presented by an individual who, by the end of the featured segment, you come to view as an expert or influencer. Ironically, it's often not what they say regarding the subject under discussion that causes you to form thi [...]