Will Scott Media Blog How do you go about formulating a social media strategy?

What do words like strategy, model, and ROI mean to your business or brand? What goal are you trying to reach with your business and, by extension, your social media efforts? I'm sure that, by now, you've realized that there is no silver bullet or a "one size fits all" strategy to navigating the online marketing jungle. As the saying goes, if it were easy everyone would be doing it. In the case of social media, just about everyone is doing it but, sadly, few are doing it well.Think back to when [...]