When Whitmore Ace Hardware got a surplus buy on boxes of disposable rags, director of marketing Laurie Becker saw an opportunity to get creative with merchandising. Instead of just stacking the boxes on a regular pallet display, she challenged managers at each of the company's six locations in northern Illinois to a contest: Use the ...The post Whitmore Ace Gets Creative With Power Aisle Merchandising appeared first on Hardware Retailing.
