Wemakewebsites Blog 13 examples of minimal e-commerce web design to inspire you

Simplicity is an art: it's easy to overcomplicate things, and really difficult to obtain an uncluttered look. We take inspiration from 13 white-background e-commerce websites that nailed the pared-down style where branding shines and product is king. AwayLanding page links straight to product categoriesStunning minimal photography with white backgrounds, helping products to stand outInteractive sliding banner FinisterreStrong sense of brand through beautiful imagery and impactful typography allows use of large amounts of white spaceProduct imagery is consistent in style and the backdrop set in grey brings the customer’s focus to the products Caroline Z HurleyMinimalistic design of products and photography Simplistic, uncluttered menu Obvious featured products on homepage offering easy navigationPlayaEasy and simple subscriptionsQuick Look and Quick Add to cart from the homepageUncomplicated and streamlined footer Everyday NeedsSmall buttons on product images with specific notifications e.g. ‘last few remaining’Different Menu - Navigation is below the hero image Offset Images KitriRolling display of press articles to grab visitor’s attentionClean layout using colours which compliment productsFun, catchy phrases  Beacon ReliefEngaging landing page with colourful, fun, moving background imagesNo unnecessary menus or text to clutter the pageClear navigationSimple design  Commodity GoodsClear product photography on a white backgroundBlack and White Website with small splashes of colourQuick add to cart button on the homepage CoupleThe purchasing journey is made as clear as possible by removing any other distractions, such as long descriptionsClear display of product variantsSimple payment plan ClareLarge, simple, obvious buttonsSimplifying how consumers find their productsProduct Images in the menu to take you directly to the product BlumeMinimal sharp photography Lovely minimal product pages and photographsVery simplistic header menu Not Another BillLanding page shows products, no offers right in your faceClever drop down menu on the home page to help you find the perfect giftHidden burger menu for an uncluttered homepage  Rebecca Atwood Straight to colourful products on the home pageSimple click to buy option for all products, similar to Instagram Discrete offersGood use of sliding images