Let’s face it: there are a lot of software options available in the MarTech world that marketers can use to help get their jobs done efficiently and with better data. As we try to have deeper and more personal digital conversations with our prospects and customers, is there truly an “all in one” solution that can help us understand both the big picture and the granular data on how, where, and why are our content is being consumed?
We are big HubSpot fans at WSOL, a software platform that provides a free CRM and cost-effective marketing and customer service stack that is really good at being the repository for all of your customer/prospect interaction data. But it doesn't have all of the technologies most businesses need to execute on all things digital.
This is where integrations come in, through the HubSpot Connect program. Whether developed by HubSpot (native) or offered through established partnerships with HubSpot, these integrations can help you avoid data silos.
Here are a few of our favorite integrations:
