Are you interested in successfully marketing your website on the internet? Have you thought about how people find out about your website and where visitors might come from? You could put out an ad in a magazine with your website address or a more effective option might be paid online advertising. Internet marketing is normally comprised of two categories. SEO (Search Engine Optimization) and SEM (Search Engine Marketing). These are commonly confused terms in the website industry. Sometimes website owners think that only SEO is needed when in fact it is also important to use SEM techniques to ensure the success of a website. SEO (Search Engine Optimization) refers to the process of improving a website's visibility by actually modifying the website itself. SEO is normally done by a website developer, copywriter or the website owner. An example of SEO would be using descriptive page titles on your website. Page ... Continue reading →
