These days, everything is online. Bank accounts, grocery shopping, socializing with friends, even buying our clothes and furniture. Everything is online, but it just didn't appear there. Somebody, somewhere at sometime had to add all of it to the web, and that was done by the businesses themselves. Anybody who's store or business is online is there because they put it there or paid someone else to do it for them. Your business, your company needs to make the same transition.