Wappier: Wappier releases its In-App Purchase Pricing Strategy Guide

Want to maximise your IAP revenues? Who doesn't? A new report from self-styled intelligent revenue management outfit Wappier is probably worth checking out then. Functionally entitled 'A Guide to Behavioral Economics for In-App Purchase Pricing', it discusses behavioral economics to ensure developers are thinking carefully about their IAP pricing strategy, both in terms of broad principles...