Wappier: wappier launches promotional pricing to help developers accelerate monetisation

Revenue optimisation provider wappier has unveiled Promotional Pricing, a new product designed to increase revenue for game and app developers by dynamically pricing in-app purchases based on a user's willingness to spend . Promotional pricing is a part of the company's Pricing Optimisation Platform, which has been proven to increase paying customers by up to 70 per cent. On average,...