This post originally appeared as a guest post with Smart Selling Tools. Forecasting is an evidence-based process that weights all the available evidence. The role of the forecast is to show what is probable and realistic, and it should confirm that set targets are achievable. It's often the case that targets are set ahead of [...]The post Use Continuous Forecasting to Improve Your Chances of Hitting Targets appeared first on Vortini: Analytics for Sales Forecasting and Business Insight.