Vivoom Blog The "Year of Snapchat" and what this means for User-Generated Marketing

Since ringing in 2016, every Marketer has been screaming from the top of tall buildings that this year is the "Year of Mobile." However, I think we can all agree that, in reality, this has been the year of... Snapchat. Not a day goes by that Snapchat isn't referenced by at least 3 major publications. This past March, at the South by Southwest Interactive Festival, CNBC went so far as to say that Snapchat "won" the convention. Which is pretty amazing, considering the fact that Snapchat had no official presence at the convention.