Vindico: Vindico: We Never ‘Pivoted’ To Programmatic

Vindico, a buy-side video ad server, rolled out Tuesday the Vindico MatchPoint platform, designed to let advertisers onboard first-party records to match against Vindico’s database of consumer profiles. MatchPoint is integrated with the Vindico Bid Manager, a DSP the company made generally available Tuesday; it has built-in viewability capabilities powered by AdTricity, a video ad measurement […]