Very Own Studio posted a video "Introducing Strong fitness and personal training..." on VIMEO

Strong is a Brighton based fitness and personal training business. They work with clients who demand the best, providing the environment, experience and support to help them achieve their fitness goals.Strong came to Very Own Studio at the start of their business, we were tasked with helping them realise and launch the concept. Following in-depth research into the fitness industry, we worked with the company founders and helped them discover and clarify their purpose, values, mission, vision and where they fit into the fitness landscape.Our positioning of the business as 'boutique fitness designed for you' reflected both the bespoke plans they compose for their clients and the architect designed spaces in which they operate.We designed a simple, memorable logo that is bold, honest and confident. Designed with future expansion in mind, the logo system can also incorporate sub-brands and geographical locations. Around this we designed a full visual identity including type, colour palettes and graphic patterns, uniforms, environmental design and way-finding.Cast: Very Own Studio