Artificial Intelligence and generative AI are beginning to change how enterprises do many things, especially planning and budgeting. This technology has the potential to significantly redefine the mission of the financial planning and analysis group. It will do so by substantially reducing the time spent on the purely mechanical aspects of day-to-day tasks. AI is also making it easier for executives and managers to rapidly forecast, plan and analyze to promote deeper situational awareness and facilitate better-informed decision-making. Rather than being the budget master, FP&A will provide planning services to those in line-of-business roles, becoming a planning center of excellence.
Ventana Research is an Oregon-based market research firm that offers services including data mining and revenue management industries such as finance, automotive, and retail.