Businesses no longer rely exclusively on purpose-built scanning solutions to capture information from barcodes, which are now synonymous to enterprise supply chain operations such as asset identification, visibility, and track-and-trace. Since the launch of smartphones and other camera-enabled consumer mobile computing devices in the last decade or so, several application developers have also empowered consumers to know more about their purchases, thereby helping them make informed decisions and elevating their levels of engagement. There is now an installed base of more than 1 billion smartphones and hundreds of millions of tablets. VDC's research shows that the data capture industry is...