VC Blog Collapse Functional Silos with Customer Engagement Modeling

VeraCentra - A Customer Relationship Agency As Marketing Leaders, we are often charged with delivering consistent customer engagement across the many functions within our enterprise. Functional teams operate in silos and each function has their own view of the customer.   It can be quite a challenge for Marketing Leaders to influence these disparate functions without having direct control.  Building a Customer […] Collapse Functional Silos with Customer Engagement Modeling.