Valient Market Research Blog The Great Debate : When to Use Qualitative or Quantitative Research

Qualitative/Quantitative Overview Qualitative research can be conducted if the study involves further explanation into why a particular event occurred. Quantitative research can be conducted to find out answers through the use of numerical data. The use of both of these methods enables researchers to get the most accurate data. Qualitative - Strengths This type of [...]The post The Great Debate : When to Use Qualitative or Quantitative Research appeared first on Valient Market Research.