Valient Market Research Blog Marketing In The Digital Age

The rise of digital has presented both opportunities and challenges for marketers. "The offline world is not going anywhere. But the web is becoming central to every aspect of our existence" (Kaushik,2010, pg.xxii). The goal is to effectively use technology to develop strategies and evaluate them to see where improvement is needed. Many opportunities exist [...]The post Marketing In The Digital Age appeared first on Valient Market Research.